CBS-BMC-Brand and Marketing-Marketing Management-Global GTM and Content Manager

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

The opportunity

In the role of Assistant Director: Global Go-to-market and Content Manager, your focus will be on developing Marketing Campaign assets and content development. Your primary responsibility will be to craft and implement strategies that empower our teams to effectively introduce our service offerings to the market, engage with customers, and boost revenue growth.

Collaboration with cross-functional teams will be essential to ensure that our Marketing strategy aligns seamlessly with our marketing efforts. Success in this role hinges on your profound understanding of our industry, offerings, and market dynamics, enabling you to create impactful enablement programs.

Your key responsibilities

Market research

• Conduct comprehensive research on the current market, analyzing competitors, emerging trends, and customer preferences pertinent to EY's global offerings.
• Collect insights on EY's target audience's needs, challenges, and pain points to develop effective client-facing content.
• Continuously monitor industry trends, technological advancements, and market disruptors that may affect the adoption of global offerings.
• Utilize SharePoint and Discover to strategically source the latest collaterals, streamlining the creation of marketing assets.

Storytelling expertise and content development

• Develop impactful narratives showcasing the benefits of global stakeholders.
• Align storytelling with EY's branding and messaging for consistency.
• Simplify complex technical information for broad stakeholder understanding.
• Present case studies and success stories evidencing the efficacy of EY's offerings.
• Gather and integrate stakeholder feedback to enhance storytelling techniques.
• Collaborate with stakeholders to create content tailored to various customer journey stages.
• Produce diverse marketing materials, including toolkits, client decks, user guides, videos, and e-learning modules.
• Focus on end-user needs, addressing their concerns through targeted content distribution channels like SharePoint and Discover.

Collaboration

• Work closely with EY Knowledge (EYK) teams to gather valuable case studies and market insights to enhance the effectiveness of marketing assets.
• Engage with stakeholders to seek approval and alignment on content strategies, ensuring they resonate with business objectives and goals.
• Partner with BMC teams to ensure consistent branding elements are incorporated into marketing materials for multiple industries

Stakeholder and project Management

• Develop comprehensive project plans that outline scope, objectives, timelines, and resource requirements for marketing assets creation.
• Identify potential risks and uncertainties associated with projects and create mitigation strategies (with PMO) to address them.
• Establish and enforce quality control processes to maintain high standards throughout the project lifecycle.
• Develop a clear and effective communication plan to keep all project stakeholders informed of progress, changes, and key decisions.

Relationship management and influencing:

• Manage a team of marketing professionals, providing guidance, mentoring, and support to drive high-performance and collaboration.
• Drive the development of compelling content and narratives that effectively communicate the value proposition of EY's regional stakeholders.
• Monitor the effectiveness of marketing efforts through key performance indicators (KPIs) and stakeholder feedback, making data-driven adjustments as necessary to maximize impact.
• Stay informed about industry trends, market dynamics, and emerging technologies to adapt marketing strategies accordingly and drive innovation.
• Develop and maintain a clear communication plan to keep all project stakeholders informed of progress, changes, and key decisions related to marketing.

Skills and attributes for success

• Visionary Thinker: Forward-thinking with a strategic mindset, capable of envisioning and executing innovative marketing strategies.
• Collaborative Leader: Proven track record of leading and inspiring teams to achieve collective goals through collaboration and teamwork.
• Executive Presence: Confidence, credibility, and the ability to effectively represent the organization in client engagements and strategic discussions.
• Adaptive Learner: Enthusiasm for staying up to date with industry trends, emerging technologies, and market insights to enhance marketing strategies.
• Results-Driven: Dedication to achieving measurable results and driving the successful execution of marketing initiatives.
• Proficient in campaign management, hands-on marketing, prioritization, and precision. Swiftly grasp EY's key areas, structure, offerings, global concerns.
• Display professional demeanour, engage confidently with internal and external stakeholders.
• Assert ideas, garner support from executives, and mobilize teams.
• Collect stakeholder feedback for actionable insights that drive change and enhance campaigns.

To qualify for the role, you must have

• University/Bachelor’s Degree or equivalent experience preferred.
• 12 -14 years of total B2B marketing experience in professional services or similar industries 
• 10 years’ experience in end-to-end Marketing campaign management via multiple channels, from managing business requirement to implementation to analysis and all phases in between.
• Proficient in robust market research and skilled in effective writing techniques.
• A proven record of supporting complex, multi-year services for leading clients.
• Demonstrate success in building internal and external relationships at a senior level, and ability to constructively challenge stakeholders to open new ways of working.
• Excellent project management skills, proven team building and interpersonal communication and writing skills.
• Strong working knowledge of a professional services organization.
• Executive presence, strong leadership skills and the ability to influence others.
• Expected percentage of time spent per BD activity: Marketing and PMO (50%) / Tailoring go to market assets (50%).

Ideally, you’ll also have

• MBA with a major in Marketing or a MS (Marketing)
• Brand & marketing experience
• Experience of working within a B2B brand
• Events Execution experience is a plus

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY | Building a better working world 

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.