Social Media Coordinator

The Opportunity

The EY Canada Social Media team believes there is no magic involved with social media; it’s marketing, communications strategy, and subject matter knowledge. We are not social media gurus, ninjas, wizards, or mavens: we are insights and data driven marketers, managing organic and paid social media campaign efforts, efforts, data analysis and creative development. If you’re an individual who strikes the right balance between technical campaign management capability, innate creativity and strong storytelling skills, we want to hear from you.

We’re seeking a curious candidate that is highly data-driven to propel our social and market presence forward and client-focused to work collaboratively with stakeholders across our Brand, Marketing and Communications (BMC) team and firm to execute our day-to-day social media presence. Reporting to and working alongside our Team Lead, Social Media, you will be representing the voice of our clients and our firm, monitoring conversations, creating and posting content, and managing the daily operations of various social platforms. The role is focused on engaging, building and proactively managing authentic conversation through organic and paid media to achieve our KPIs.

As a best-in-class employer, EY is relentlessly committed to bringing our purpose to life for our people, our clients and the communities we live in. We have a meaningful brand story to tell, and innovative services and solutions to showcase. We’re on a digital transformation and ready to make some real noise in the market. If you’re the right person to help us build and execute our social media strategy, turning businesses into clients and clients into advocates – this might be the role for you.

Responsibilities:

• Execute on organic and paid social media strategy, creating and publishing content that safeguards brand values and brand reputation from copy creation, translation, image selection and reviews through to social media calendar management, tracking and analytics
• Manage the workflow and publishing of social content to the platform – planning and maintaining an editorial calendar, and aligning cross-functionally across the EY ecosystem
• Engage in baseline community management, such as daily social communication, social listening, and monitoring
• Enhance and grow our employee advocacy social strategy and tool use
• Manage stakeholder expectations, communicate proactively and working collaboratively with team members on competing priorities in a fast-paced, high-volume environment, bridging between sales and marketing to embolden our combined efforts
• Learn, share and stay on top of social media report best practices: testing, analyzing, and making strategic recommendations based on community, brand, and lead generation KPIs vs. vanity metrics

Skills and Attributes for Success:

• A strategic and growth mindset focused on initiating new social ideas to elevate the EY brand
• Understanding of social media best practices and platforms
• Experience with social media A/B testing and analytics
• Collaboration with internal teams and firm leaders to deliver best-in-class campaigns/content, managing communication style and context accordingly
• Ensuring high-quality social voice for all EY content, including adhering to style guidelines, and enabling a consistent brand voice
• Strong communication skills, both written and verbal, including having an art for effective storytelling that connects with the hearts and minds of people
• Flexible and adaptable to adjust to evolving needs and priorities

To qualify for the role you must have

• 2-3 years of experience planning, creating, implementing, and measuring high-quality social media campaigns; B2B experience preferred but not required
• Experience managing organic and paid media on Instagram, LinkedIn
• Excellent knowledge of social platform capabilities and best practices
• Positive, can-do attitude with a willingness to test, accept and learn from pilots
• Strong analytical skills, understanding of social KPIs, measurement and attribution models for social
• Experience working in a fast-paced, complex, yet dynamic work environment and able to multitask on a variety of different projects with strong project management skills
• An understanding of how social media fits into the larger marketing and firm ecosystem
• Organized and articulate, with impeccable attention to detail and a hunger to contribute

Ideally you will also have:

• Experience with Hootsuite, YouTube, Sprinklr, or Marketo
• Experience with Asana
• This role involves interaction with internal and external clients and professionals nationally and globally. Professional competency in the English language is therefore a requirement of this role. Bilingualism in both French and English is considered an asset.

The salary range for this job in British Columbia is $52,400 to $78,600. Individual salaries within this range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and work location city.

What we offer

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a discretionary bonus program, comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

• Support and coaching from some of the most engaging colleagues in the industry
• Learning opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you

Diversity and Inclusion at EY

Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advocating for the 2SLGBT+ community, promoting our Neurodiversity Centre of Excellence and Accessibility initiatives, and are dedicated to amplifying the voices of Indigenous people (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.