Apply now »

Regional Markets Strategy and Growth Manager

Location:  Toronto
Other locations:  Primary Location Only
Salary: Competitive
Date:  May 4, 2024

Job description

Requisition ID:  1491827
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

to join our dynamic marketing team as the Regional Markets Strategy & Growth Manager (internal rank of Assistant Director) in Toronto. This position lets you champion strategic growth initiatives, fortify client relationships, and amplify our brand recognition.


As a critical bridge between teams, you'll work closely with the Toronto leadership teams, building and executing transformative strategies that align with key objectives. In building strong relationships, you'll connect talents across sectors, service lines, and accounts, facilitating collaboration, optimizing synergies, and driving best practices.


The role at EY offers an ideal launchpad for growth and skill-building. You’ll have the opportunity to expand your grasp of marketing, project, and risk management in a dynamic, challenging environment. Through direct engagement with EY Canada's leadership, you'll gain a comprehensive understanding of strategic management, business operations, and growth strategies.


EY's commitment to diversity, inclusivity, and personal and professional development ensures a rewarding workspace. The role offers flexibility, enabling you to refine your work style and self-management skills.
Join us, and experience exceptional personal growth, professional networking, and leadership development alongside competitive compensation.  


Your key responsibilities:


People Engagement

  • Collaborate with the OMP to develop an ongoing plan for people engagement at the local office, focusing on effective communications and impactful events.
  • Take a leading role in suggesting strategies and implementing actions to engage our employees at the local office, fostering a positive work environment and supporting their professional development.
  • Make recommendations and implement strategies to engage and empower employees at the local office to further build an inclusive work environment where professional growth is supported.
  • Working closely with Brand, Marketing & Communication (BMC) team to manage the delivery of the annual people engagement plan.

Local Markets Strategy & Planning

  • Collaborate with Marketing members leading Sectors activations to activate strategies in the local market.
  • Lead the planning process, ensuring visibility to relevant Sector-based initiatives, and providing local input into national plans.
  • Directly collaborate with stakeholders across EY Canada to support an integrated growth strategy at a local level.
  • Foster collaboration with colleagues in Brand, Marketing, and Communications to strategize and execute powerful activations that drive account growth and foster meaningful relationships with key decision-makers.
  • Compile materials for leadership meetings, including financial data on sales, revenue, and margins, and tracking initiatives against the plan
  • Coordinating efforts for meetings, including preparing presenters, organizing materials, and ensuring alignment with topics and materials.
  • Performing ad-hoc analysis of account performance, working with different groups to gather data and identify areas of improvement or concern.

Local Activation Enablement

  • Collaborate with the internal events team, manage and deliver high-impact people engagement events and deliver client event experiences and market activations in multiple formats (in-person, virtual or hybrid) and in varying scales on-time and on-budget
  • Review sponsorships & events to ensure alignment with the business strategy to move them forward.
  • Ensure clarity around priorities and goals for the local office and OMP.
  • Manage and regularly report on budgets


Reporting Support for Informed Decision Making

  • Analyze revenue, sales, and pipeline data.
  • Provide insights and recommendations for corrective action
  • Track and compare BD/Marketing investment to budget
  • Oversee meetings with data-driven analysis
  • Drive modernization and innovation in reporting outputs
  • Leverage your analytical skills to enable better decision making, uncover opportunities, and optimize performance.


Skills and Attributes for Success

  • Demonstrates strong strategic leadership and adept management of executive stakeholders
  • Excellent verbal and written communication skills, with the ability to persuade and comprehend information effectively.
  • Exceptional organizational, project management, and risk management skills with a strong business acumen.
  • Proven ability to generate innovative ideas, translate business strategy into measurable tactics, and drive tangible business outcomes.
  • Proficient in budget preparation, management, and reporting against key performance indicators.
  • Highly motivated, analytical, and detail-oriented, focusing on driving business success.
  • Adaptable team player who thrives in a fast-paced, changing environment to support stakeholder goals.
  • Comfortable navigating ambiguity in a fast-paced, matrixed setting.
  • Exceptional leadership capabilities, emphasizing collaboration and teamwork across diverse groups.
  • Results and metrics driven, demonstrating impact through robust reporting and storytelling.

To qualify for the role you must have

  • Graduate bachelor’s degree in Commerce, Business Administration, Marketing or related field.
  • 5+ years of relevant business experience; ideally some professional services marketing experience.
  • Superior written and verbal executive storytelling capabilities.
  • Proven stakeholder and client management skills; comfortable working with, negotiating with and presenting to senior leaders.
  • Prior experience with process improvements, conflict resolution and transformation.
  • Strong communication (oral, written, visualization) skills.
  • Prior experience working in or with a Professional Services firm is a plus.

What we offer


We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a discretionary bonus, comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

  • Support and coaching from some of the most engaging colleagues in the industry
  • Learning opportunities to develop new skills and progress your career
  • The freedom and flexibility to handle your role in a way that’s right for you

Diversity and Inclusion at EY


Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advocating for the 2SLGBT+ community, promoting our Neurodiversity Centre of Excellence and Accessibility initiatives, and are dedicated to amplifying the voices of Indigenous people (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.                                                                                                                                                                                                                                                                                             

EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

Apply now »