Marketing Specialist - Demand Generation

The opportunity

In this role, you’ll focus on market activation of priority campaigns for the Metals & Mining sector portfolio. You’ll leverage and effectively communicate EY’s capabilities and solutions to promote and launch marketing initiatives in Canada, US and Americas that underpin EY’s reputation, fuel our relationships, and help us stand apart from the competition.  

As a marketing generalist, in your day-to-day activities you’ll find yourself executing omni-channel marketing campaigns and events to build external visibility, while driving internal education and awareness for our market stakeholders. You’ll be expected to contribute and collaborate as a get-it-done team member who’s committed to executional excellence.

This job posting relates to an existing vacancy within our organization.

Your key responsibilities: 

• Understand the various market segment strategy set by our leadership team and activate EY campaigns that best align to the organization’s goals and priorities 
• Focus on strengthening our brand with key accounts, prospective clients and influencers  
• Develop and write a range of strategic external and internal communications designed to connect with the firm’s values, goals and priorities. This includes articles, reports, POV’s, leadership messages, briefing documents, and more 
• Support, organize and execute events & webinars for various audiences, leveraging different tools and formats for maximum engagement  
• Evaluate and manage sponsorship opportunities to strategically support existing programs and elevate our brand in the market 
• Manage design efforts related to content development, sales collateral, and product marketing, ensuring brand consistency and excellence.
• Conduct market research to support sales and marketing efforts  
• Support the development of thought leadership, articles and market-facing content 
• Track and report ROI on all campaigns, programs, events, sponsorships and marketing efforts. 

Skills and attributes for success:

• Well-rounded marketing generalist with excellent problem-solving skills and a flare for the creative 
• Strong project management skills with the ability to navigate competing projects with ease 
• Good with numbers; able to understand business data and perform basic analysis  
• Enthusiastic team player who thrives on new challenges, big ideas, and curiosity  
• Ability to quickly learn and understand all facets of EY’s business (service lines, solutions, industries) 
• Excellent written and oral communication skills, with the confidence to present at all levels 
• Ability to build and foster collaborative relationships (internally and externally), including firm Partners 
• Knowledge of digital marketing and social media 
• Business development and growth mindset, with exceptional work ethic 
• Experience working in a fast-paced, complex environment  
• Strong organization and time management skills with the ability to prioritize
• Strong team player with the ability to work independently and remotely effectively 

To qualify for the role, you must have:

• Bachelor's degree in business administration, marketing, communications or relevant combination of experience and education
• 3-5 years of marketing experience creating, executing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships. B2B experience an asset. Professional services marketing experience preferred
• Strong stakeholder management skills; comfortable working with senior leaders 
• Superior writing skills and the ability to develop materials that are clear, concise and make an impact
• In-depth knowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.)

Ideally you will also have:

• This role involves interaction with internal and external clients and professionals nationally and globally. Professional competency in the English language is therefore a requirement of this role. Bilingualism in both French and English is considered an asset.

What we offer

When you thrive, we thrive. The EY benefits package goes above and beyond, focusing on your physical, emotional, financial and social well-being:

• $5,000 per year for mental health support benefits
• Wellbeing benefit of $1,200/year

EY reports salary ranges in accordance with applicable provincial pay transparency legislation. Individual salaries within the anticipated salary ranges noted below are determined through a wide variety of factors including but not limited to internal equity, education, relevant experience, knowledge, and applicable skill sets.

• British Columbia/Ontario: $75,600 to $113,400

Are you ready to shape your future with confidence? Apply today.

To help create the best experience during the recruitment process, please describe any accommodations you may need.

Inclusiveness at EY 

Inclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world. 

Learn about our commitment to Inclusiveness at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity

At EY, we use artificial intelligence (AI) tools as one element of our recruitment process to enhance efficiency and improve the candidate experience. While AI supports us in our process, human judgment and decision-making remain integral in our candidate experience. We are committed to the responsible use of AI, and our practices are continuously reviewed and refined to ensure they align with ethical principles and regulatory requirements.

To all recruitment agencies: EY does not accept unsolicited resumes from recruitment agencies. Any resumes submitted without a prior agreement or request from our hiring team will not be considered. EY is not responsible for any fees related to unsolicited resumes.