Marketing Assistant Director - GPS and TMT Sectors

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

The opportunity

As the Assistant Director for Marketing in the Government and Public Sector (GPS) and Technology, Media and Telecommunications (TMT) sectors at EY, you will serve as the national marketing leader. You will be responsible for providing strategic insights, project management, best practices, and the latest market trends to the industry group teams and other stakeholders. Your role will involve strategy, planning and executing tailored marketing initiatives, stakeholder management, leading a specialized team, and ensuring EY's competitive edge in these sectors while working closely with practice leaders and offering them go-to-market marketing solutions.

Your key responsibilities: 

• Lead the marketing practice for Government and Public Sector (GPS) and Technology, Media and Telecommunications (TMT) industries.
• Work closely with the national sectors to facilitate the desired growth of the practice and ensure seamless delivery of projects in accordance with EY and industry standards.
• Serve as a liaison between various sector leaders, stakeholders and marketing teams to provide robust go-to-market marketing initiatives.
• Undertake project management initiatives to address marketing opportunities and fulfill business requirements.
• Collaborate closely with the industry group and sector leaders, including service line and sub-service line leaders, to identify business needs and areas for investment.
• Manage go-to-market activities and prioritize initiatives that support national sector strategic plans and opportunity development.
• Identify demand, trends, and opportunities through insightful analysis of the market, industry group, and sector accounts, and continuously seek new opportunities for improvement.
• Curate knowledge, leveraging the full suite of EY’s services and solutions to deliver relevant insights and best practices across sectors, and to equip and enable client conversations.
• Lead the industry group marketing team, while mentoring and coaching junior team members

Skills and attributes for success:

• Prior experience with marketing campaign management and content development roles
• Ability to work alongside and effectively communicate with senior executives, being seen as a credible trusted advisor for the GPS and TMT sectors
• At ease managing multiple high-priority projects and navigating ambiguity in a deadline-driven and matrixed environment
• Strong leadership skills and experience with overseeing staff
• Process-driven, always looking for ways to improve efficiency and effectiveness
• Ability to work both independently and with the team, relying on strong influencing skills to achieve results

To qualify for the role you must have

• A bachelor’s degree in Business Administration, Marketing, or a related field is required. A graduate degree is preferred.
• A minimum of 7 years of relevant business experience.
• In-depth knowledge of the public sector and its unique characteristics.
• Proven experience in program, project, and campaign management and execution.
• Strong skills in stakeholder management, with the ability to work comfortably with senior leaders.
• Comprehensive knowledge of marketing trends, execution, and measurement.
• Excellent organizational and time management skills, with demonstrated ability to manage multiple priorities, stakeholders, and complex projects and initiatives simultaneously.
• This position is available to candidates in various EY offices across Canada. Please note that due to the national scope of the role, proficiency in English is required.

Ideally, you’ll also have

• Past experience in professional services is highly desirable.
• B2B marketing experience an asset.

What we offer

At EY, our Total Rewards package supports our commitment to creating a leading people culture - built on high-performance teaming - where everyone can achieve their potential and contribute to building a better working world for our people, our clients and our communities. It's one of the many reasons we repeatedly win awards for being a great place to work.

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you to decide which benefits are right for you and which ones help you create a solid foundation for your future.  Our Total Rewards package includes a discretionary bonus program, a comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

• Support, coaching and feedback from some of the most engaging colleagues around
• Opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you

The salary range for this job in British Columbia is  $92,300 to $153,800 . Individual salaries within this range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and work location city.

Diversity and Inclusion at EY 

Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world. 

EY | Building a better working world 

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