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Industry Marketing Leader

Location:  Toronto
Other locations:  Primary Location Only
Salary: Competitive
Date:  Jul 13, 2024

Job description

Requisition ID:  1513211
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity


As an Associate Director – Industry Lead you will lead a team focused on Industry Marketing to create and execute programs that drive results. Your role will be to understand the business strategic priorities for now and future and implement strategic marketing plans to help the business achieve their goals.


In this national-based leadership role you will be an active team leader, coach and mentor to a team of approximately 14 responsible for leading priority marketing campaigns for our Canadian Industry Groups.


Your key responsibilities:

  • Provide leadership, coaching and mentorship to a team of direct reports, comprising of marketing managers/assistant directors, marketing specialists and coordinators who are responsible for supporting the firm’s go-to-market campaigns
  • Facilitate and direct the strategic planning process and execution of campaigns, annually and quarterly, ensuring on-time, on-budget, high-quality delivery with effective and proactive reporting.
  • Work with senior stakeholders and other peers for strategy development, execution planning and reporting with a focus on continuous improvement and constant elevation.
  • Lead and manage intake process and engage with senior-level stakeholders across the firm to develop go-to-market plans and facilitate lead generation follow-up activities.
  • Guide the talent identification, acquisition, and development processes for the team, including training, onboarding and recruitment.
  • Provide peer-to-peer mentoring/coaching and conduct performance evaluations with open, two-way dialogue.
  • Work across functions with peers in Marketing, our Brand and Communication teams, to create cohesive strategies
  • Deepen relationships with our Markets and Business Development teams to ensure strategic alignment to business priorities
  • Manage and facilitate timely process improvements and client resolutions to remove productivity barriers for the team.
  • Identify demand, trends and opportunities through insightful analysis of the market, across service lines and continuously identify opportunities for process improvement/enhancement.

Skills and attributes for success

  • Highly motivated, open-minded, curious and innovative, yet analytical with a very strong attention to detail and business focus.
  • Strong team player with the ability to easily adapt to changing requirements or deadlines in support of our clients’ goals.
  • Excellent communicator who isn’t afraid to roll up their sleeves and help with campaigns and marketing tactic execution.
  • Comfortable working in grey in a fast-paced, highly-matrixed environment.
  • A player and a coach, accountable for the results of your own projects and those of your team.
  • Exceptional leadership skills with a strong focus on teaming and collaboration across groups.


To qualify for the role you must have

  • Graduate bachelor’s degree in Commerce, Business Administration, Marketing or related field.
  • 10+ years of relevant business experience; ideally some professional services marketing experience.
  • Proven experience creating strategic marketing plans
  • Prior experience with managing, coaching and mentoring teams of various ranks including managers, supervisors, specialists, and coordinators.
  • Marketing generalist with experience leading and executing omnichannel marketing campaigns (digital, social, PR, etc.) with superior written and verbal executive storytelling capabilities.
  • Proven stakeholder and client management skills; comfortable working with, negotiating with and presenting to senior leaders.
  • In-depth knowledge of marketing trends, execution, project management and measurement (analytics, dashboarding, reporting, etc.)
  • Prior experience with process improvements, conflict resolution and transformation.
  • Strong communication (oral, written, visualization) skills.

What we offer


We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a discretionary bonus program, comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

  • Support and coaching from some of the most engaging colleagues in the industry
  • Learning opportunities to develop new skills and progress your career
  • The freedom and flexibility to handle your role in a way that’s right for you

The salary range for this job in British Columbia is $108,400 to $180,600. Individual salaries within this range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and work location city.


Diversity and Inclusion at EY  


Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous Peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.  

EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

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