Content Strategist and Execution 12-month Contract

The Opportunity

Winning isn’t just about the close. It’s about the way companies experience our differentiated value proposition at the beginning and across the middle that will ultimately define our future success as a professional services firm. Getting there means delivering meaningful touchpoints in the right ways and at the right time to create distinctly personal content and joined-up experiences for clients and potential clients that help answer the big questions they’re asking every single day.

In this role the Assistant Director – Content Strategist and Execution has an exciting chance to play a part in redefining the way a large-scale organization like ours engages audiences, cultivates relationships and drives leads through content. You will play a vital role in supporting EY Canada’s Brand, Marketing and Communications team. In this role you will be the subject matter expert for the firm on the content strategy. The business and marketing teams will look to you for recommendation on the right tactics, formats and channels to execute the content in a cohesive omni-channel manner. In this role you will have oversight on all the projects/campaigns in flight to ensure a seamless and strategic execution of our content to our external stakeholders through an integrated approach.

Your key responsibilities

• Own and manage the content calendar to ensure a streamlined, multichannel strategy across all internal and external channels, incorporating content lifecycle management from creation to archiving.
• Utilize critical thinking to anticipate outcomes, proactively connecting the dots between internal and external communications, broader marketing efforts, and stakeholder expectations.
• Employ content personalization and targeting strategies, alongside SEO principles, to deliver relevant content to diverse audience segments and increase visibility and engagement.
• Foster collaboration across Brand, Marketing, and Communications teams, contributing creative ideas to strategize and execute powerful activations that drive account growth.
• Serve as a subject matter expert, advising stakeholders on effective content strategies and optimizing communications across specific channels and mediums.
• Leverage analytics and data to inform content strategies, ensuring all content is compliant with industry regulations and consistent with the brand's voice, style, and messaging guidelines.
• Lead and collaborate with cross-functional teams, including digital and paid media experts, demand generation teams, translators, and creative agencies, to develop and finalize comprehensive content strategy and execution plans.
• Manage budgets efficiently for content creation and distribution, adapting strategies to reflect changing market trends, consumer behaviours, and advancements in digital technology.
• Encourage a culture of innovation and experimentation with new content formats and technologies, while ensuring a commitment to diversity, inclusivity, and professional development within the team.
• Maintain proficiency with content management systems, marketing automation platforms, and other relevant digital tools, with a keen understanding of intellectual property considerations in content creation and distribution.
• Provide expert advice to stakeholders on the right content strategy. For example, instead of 20 different communications, we would be more effective with 5 communications focused on specific channels and mediums
• Ensure all content is compliant with industry regulations and consistent with the brand's voice, style, and messaging guidelines.

Skills and attributes for success

• Well-rounded marketing generalist with excellent problem-solving skills and a flare for the creative 
• Strong project management skills with the ability to navigate competing projects with ease 
• Enthusiastic team player who thrives on new challenges, big ideas, and curiosity  
• Familiarity with content management systems (CMS), marketing automation tools, and other relevant software.
• Ability to quickly learn and understand all facets of EY’s business (service lines, solutions, industries) 
• Excellent written and oral communication skills, with the confidence to present at all levels 
• Ability to build and foster collaborative relationships (internally and externally), including firm Partners 
• Knowledge of digital marketing, paid and social media 
• Business development and growth mindset, with exceptional work ethic 
• Experience working in a fast-paced, complex environment  
• Strong organization and time management skills with the ability to prioritize
• Strong team player with the ability to work independently and remotely effectively 
• Capacity to manage multiple initiatives while meeting deadlines with a keen focus on the stakeholder at the centre of everything you do
• Ability to think outside the box and operate with a sense of urgency in developing engaging and innovative content strategies that resonate with audiences

To qualify for the role, you must have

• Bachelor’s degree with a Communications or related major; Masters an asset
• 5-8 years of relevant experience; B2B experience strongly preferred
• Proven relationship management skills with the ability to influence without authority
• Marketing generalist with experience leading and executing omnichannel marketing campaigns (e.g., digital, social, PR, etc.)
• Experience working with a variety of content channels and mediums

Ideally you will also have:

• Professional services background

What we offer

At EY, our Total Rewards package supports our commitment to creating a leading people culture - built on high-performance teaming - where everyone can achieve their potential and contribute to building a better working world for our people, our clients and our communities. It's one of the many reasons we repeatedly win awards for being a great place to work.

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. Plus, we offer:

• Support, coaching and feedback from some of the most engaging colleagues around
• Opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you

Diversity and Inclusion at EY 

Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.