Brand Marketing Specialist

The Opportunity

Brand matters, and storytelling, even more.

As a best-in-class employer, EY is relentlessly committed to living our values and bringing our purpose to life. We have a meaningful brand story to tell, and innovative services and solutions to showcase with people at the centre of everything we do. We’re looking for a Brand Marketing Specialist to help showcase how we bring our purpose – building a better working world – to life for our people, clients and communities each and every day. In this role as part EY Canada’s Brand, Marketing and Communications (BMC) team, you’ll be focused on enhancing the firm’s brand and perception, increasing awareness and impact in the market and highlighting our people, values and the meaningful work we’re doing. On any given day, this may include creating relevant and influential brand programs, building and launching powerful employer brand and DEI campaigns, collaborating on business brand initiatives and/or supporting our corporate responsibility and sponsorship initiatives as part of our ambition to build better for all.

We're looking for a passionate, driven, creative trendsetter with expertise in brand management, multi-channel campaign development, project management, storytelling and a keen eye for design in highly digital environments to elevate our customer experience and champion EY's brand strategy. If you’re someone who dreams of the art of the possible, has a strategic mindset, is always thinking of big and bold ideas with the ability to put them into action with excellence and an intrinsic drive to connect with audiences, please read on. 

Your key responsibilities:

• Planning, managing, and executing brand, employer brand and sponsorship programs from start to finish to support the firm’s visibility in the market and brand value, in alignment with national and global priorities, while connecting the dots between our internal and external audiences, identifying clear objectives for all campaigns and measurable KPIs
• Leading and owning the creative development process from ideation, creation, stakeholder management and editing through to approvals, distribution, measurement, budget management and maintenance, teaming closely with business stakeholders and the larger BMC team to deliver on-time, on-budget, high quality brand, employer brand, corporate responsibility and sponsorship programs
• Building project plans, tracking documents and campaign frameworks to effectively manage brand programs, inform and keep project team members organized
• Liaising with our Digital, Social, PR and Communications teams to prepare and present campaign reports, and continually identify opportunities for improvement and optimization
• Collaborating across the wider BMC Canada team to build and deliver best-in-class, human-centric, multi-channel paid and unpaid programs and content, that educate and convert audiences into advocates, tell our narrative and engage our people
• Proactively teaming with Global and Americas counterparts to understand and identify Canadian-relevant programs, campaigns and content that can be leveraged for the local market
• Conducting brand reviews and providing guidance to colleagues based on the brand visual identity guidelines
• Supporting annual and quarterly brand planning with strong accountability for brand deliverables and updates

Skills and Attributes for Success:

• A strategic and growth mindset focused on initiating new ideas to elevate the brand, with proven experience putting ideas into action
• Natural curiosity with a passion for innovation, excellence, data insights and continuous improvement
• Strong marketer and communicator that pivots and adapts to change effortlessly
• Exceptional project management skills and stakeholder management capabilities with the ability to collaborate across internal teams to develop and activate campaigns and content with ease
• Top-notch communications skills, including the ability to effectively pitch new ideas, create marketing plans and presentations for executive audiences, and develop powerful copy that connect with the hearts and minds of audiences
• Ability to create, package and distribute creative and content in various formats across channels, using best practices, new strategies and actionable insights that have measurable impact on enhancing brand perceptions and driving funnel growth
• Understanding of digital and social media best practices and platforms, using A/B testing and advanced analytics to develop data-based targets and metrics to optimize audience reach and impact
• Meticulous attention to detail, ensuring high-quality campaigns and content, including adherence to style guidelines and enabling a consistent brand voice, while bringing forward new and innovative ideas
• Data-driven with high personal accountability and the ability to manage expectations with leaders, stakeholders, peers and teams
• Collaborative, organized and articulate, with impeccable attention to detail, a client-service mentality, and a hunger to contribute
• At ease managing multiple projects in a deadline-driven, fast-paced, and highly matrixed environment

To qualify for the role you must have:

• Bachelor's or Master’s degree in Marketing, Digital Marketing or Brand Marketing
• 5+ years of experience managing multi-channel brand campaigns, including proven hands-on experience with owning end-to-end programs, working with agencies and creative teams, developing digital and social creative and content, developing reports and project plans; B2B experience preferred
• Proven experience and comfort working in a complex, fast-paced yet dynamic work environment with the ability to multitask and adapt quickly on a variety of projects with competing deadlines
• Experience managing cross-functional teams, with the ability to view campaigns with a holistic lens across channels and tactics – acting as the central hub to lead campaigns, disseminating relevant information to various teams across the organization in a timely manner, to ensure alignment of effort and messaging
• Equal parts strategic and tactical with a challenger mindset and a passion for overcoming the status quo
• Advanced user of PowerPoint with a knack for telling written and visual stories quickly and succinctly

Ideally you will also have:

• Previous agency experience would be welcome and considered an asset

What we offer

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

• Support and coaching from some of the most engaging colleagues in the industry
• Learning opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you

Diversity and Inclusion at EY

Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advocating for the 2SLGBT+ community, promoting our Neurodiversity Centre of Excellence and Accessibility initiatives, and are dedicated to amplifying the voices of Indigenous people (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.