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Alliance Marketing Manager

Location:  Toronto
Other locations:  Primary Location Only
Salary: Competitive
Date:  Jul 11, 2024

Job description

Requisition ID:  1512767
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

As an Alliance Marketing  Manager, you will be responsible for a portfolio of the firm’s Tier I alliances, where you will create and execute the strategic marketing direction in relation to the business priorities. You will be the marketing and enablement point of contact, owning program management, execution and measurement of results. You will work hand-in-hand with the national leadership teams and determine the most impactful go-to-market programs and initiatives to grow pipeline and revenue. You’ll leverage and effectively communicate your strong knowledge of the full suite of EY capabilities and solutions to enable our client-facing teams to converse with clients, build opportunities and increasingly win in the market.


Your key responsibilities: 

  • Facilitate the strategic planning process for the team to identify the appropriate go-to-market activities required to achieve market growth across key sub-service lines and solutions.
  • Focus on strengthening our brand with key accounts, prospective clients and influencers.
  • Drive and manage the execution of the go-to-market strategy, specifically focusing on marketing campaigns. Work closely with the leaders to identify business needs and areas for investment.
  • Project manage go-to market activities and prioritize initiatives that supports our strategic plans and opportunity development.
  • Identify demand, trends and opportunities through insightful analysis of the market and the priority accounts, and continuously identify new opportunities for improvement.
  • Track and report ROI on all campaigns, programs, events and marketing efforts.
  • Be the knowledge curator, leveraging the full suite of EY’s services and solutions to deliver relevant insights, and to equip and enable client conversations.
  • Connect with Brand & Marketing leads & teams across all Global regions, to share ideas, insights and understand Global initiatives.
  • Own all the strategic plans for your portfolio, provide guidance to those executing the plans.
  • Build and develop strong relationships with alliance partners.

Skills and attributes for success:

  • Prior experience with marketing campaign management and content development roles
  • Ability to work alongside and effectively communicate with senior executives, being seen as a credible, trusted advisor
  • Strong business acumen and grasp of leading brand-to-demand tactics
  • Experience bridging thought leadership, solutions, and client issues to build meaningful conversations and bolster relationships
  • At ease managing multiple high-priority projects and navigating ambiguity in a deadline-driven and matrixed environment
  • Strong analytical and quantitative skills – comfortable in reviewing reports, interpreting data and identifying trends that will assist in further targeting appropriate go-to-market activities that will generate pipeline growth
  • Strong strategic, organizational, and autonomous project management skills
  • Compelling public speaker, writer and communicator who articulates concepts and ideas clearly
  • Process-driven, always looking for ways to improve efficiency and effectiveness
  • Ability to work both independently and with the team, relying on strong influencing skills to achieve results
  • A strong executive presence
  • Excellent relationship building skills, adapting to all levels of internal and external stakeholders
  • Enthusiastic team player who thrives on new challenges, big ideas, and curiosity
  • Strong organizational and time management skills; demonstrated ability to manage multiple priorities, stakeholders and complex projects and initiatives at one time
  • Strong team player with the ability to work independently and remotely effectively
  • Roll up our sleeves, can-do, positive attitude


  • A bachelor’s degree; graduate degree preferred, in Business Administration, Marketing or related field. 
  • 8-10 years of relevant business experience; B2B marketing experience an asset.
  • Strong program/project/campaign management and execution experience
  • Strong stakeholder management skills; comfortable working with senior leaders
  • A proven ability to manage multiple go-to-market initiatives, resulting in pipeline creation and revenue growth
  • In-depth knowledge of marketing trends, execution and measurement (analytics, dashboarding, reporting, etc.)
  • MBA an asset.

Ideally you will also have:

  • Experience in professional services
  • Experience in a fast-paced, complex, matrix organization
  • Experience in a leading global technology company

What we offer


We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a discretionary bonus program, comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

  • Support and coaching from some of the most engaging colleagues in the industry
  • Learning opportunities to develop new skills and progress your career
  • The freedom and flexibility to handle your role in a way that’s right for you

Diversity and Inclusion at EY  


Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous Peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.  

EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

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