CBS- BMC - Brand and Marketing - Marketing Management-Digital Marketing Lead Global Alliances

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

Discipline    Brand & Marketing
Role Type    Digital Marketing Lead – Global Alliances & Ecosystems
Role Rank     Assistant Director | 63
Current Rank CS     63

The opportunity
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of yourself. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself and a better working world for all.

As the Brand, Marketing and Communications (BMC) function, we collaborate with the business to deliver innovative, audience-centric brand, marketing and communications. Our team is an integrated global network of over 2,500 professionals with skills in content development, editorial, webcast creation, events staging, strategy, and operations. Join EY and shape your future with confidence.

The Alliances & Ecosystems team in BMC is seeking a Digital Marketing Lead, Assistant Director in our Global Delivery Services (GDS) to drive:

1.    Program co-ordination and execution for cross-alliance / ecosystem multi-channel campaigns and internal team initiatives
2.    Social media channel management (Twitter, LinkedIn and any other)

The position requires innovation, creativity, and ability to juggle multiple projects/deadlines simultaneously.  It will be important to influence and build collaborative relationships across the BMC team, extended teams, and with key stakeholders across the firm and within our ecosystem partner communities. As part of our integrated Alliances & Ecosystems team, role requires an energetic and resilient team player with an excellent understanding of what it takes to deliver marketing programs in a multi-channel environment. 
The Digital Marketing Lead (Assistant Manager) plays a critical role in planning, executing, and optimizing integrated digital marketing campaigns that support the firm’s business growth, brand visibility, and client engagement.

This role combines strategic digital thinking with hands-on campaign management across web, social, email, and paid media channels — ensuring digital initiatives are aligned with the firm’s business priorities

Your key responsibilities
    Manage and execute the team’s digital channel strategy – especially the management of social BAU content strategy and campaigns – working in close partnership with the Ecosystem Digital marketing lead.
    Work closely and advise subject matter experts to place, create and manage the digital assets, externally and internally, utilizing multiple formats and channels as appropriate
    Collaborate with campaign leads, content strategists, and business stakeholders to design effective audience journeys
    Oversee content publishing and user journey mapping and optimization on the firm’s website and microsites 
    Use SEO best practices to drive organic visibility and enhance thought leadership discoverability
    Partner with analytics teams to ensure all content is tagged and measurable
    Track usage and create analytics reports - measuring the effectiveness of overall marketing campaigns and individual initiatives, providing reports and status updates
    Collaborate with global and regional marketing colleagues to ensure campaigns scale effectively
Skills and attributes for success
    Proven ability to oversee multi-channel marketing campaigns, from concept to completion, aligning with business goals
    Strong understanding of web marketing strategy and tactics
    Experience authoring content in Adobe Experience Manager
    Considerable experience with data visualization tools, such as Flourish and other tools such as Conductor or Crownpeak
    Strong project management skills
    Deep understanding of social media channels
    Executive presence and ability to communicate effectively and comfortably with leadership
    High level of networking, team building and stakeholder management skills
    Excellent written, verbal communication and interpersonal skills
    Sense of humor
    An agile mindset and a willingness to contribute where required to support additional, high-value initiatives and programs

To qualify for the role, you must have
    Education: A bachelor’s degree with a Marketing or Communications major, or any related field is required. An MBA or MS in Marketing is an advantage.
    Experience: Around 7 to 8 years of B2B marketing experience; with professional services, technology marketing, and/or channel/partner marketing experience preferred. Proven expertise in managing global-level processes and projects.

Ideally, you’ll also have
    Prior experience in B2B Brand & Marketing settings
    Track record of event execution, B2B brand exposure, and project management
    Familiarity with digital marketing analytics and bridging expectations with capabilities

Technologies and tools 
    Microsoft Office Suite (Excel, PowerPoint)
    Adobe web platforms
    Analytics tools
    Email marketing tools
    Google AdWords
    Data visualization tools

What we look for 

    We’re looking for an experienced, high-energy individual who can lead the creation and execution of brand, digital and design strategies across all channels, ensuring alignment with commercial goals and client needs.

What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. 
    Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. 
    Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
    Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs. 
    Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
 
About EY
EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. 

 Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. 
 
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers to the complex issues facing our world today.

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

The exceptional EY experience. It’s yours to build. 

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.