Strategic Brand Lead | Brand, Marketing, Communications | Stockholm

Are you driven by the challenge of creating and executing innovative marketing campaigns that amplify the brand strategy, leverage data and analytics to measure success and drive continuous improvement to enable new growth? Do you excel in integrating cross-functional marketing programs with clear goals, establishing compelling value propositions and engage stakeholders at all levels? If so, and if you also thrive in an international, fast-paced environment where you collaborate with diverse, geographically dispersed teams, we want you to apply for this role, based in Stockholm but holding Nordic responsibilities.
 

Your role as a Strategic Brand Lead

Tax & Law is one of EY’s four service lines and also one of the fastest growing.  It delivers services and solutions to help clients thrive in an era of rapid change, combining people and technology to help organizations meet their business goals. The Strategic Brand Lead for Nordic Tax & Law helps translate business priorities into marketing campaigns aligned with the firmwide brand strategy, integrating programs across Tax & Law, with industries and with other service lines. The role works closely with the Nordic leadership for Tax & Law in developing and executing the Brand, Marketing, Communications (BMC) plan, and collaborate closely with the full Nordic BMC team, including peer roles on European and Global level, as well as for EY’s other service lines in the Nordics.   

The role as Strategic brand lead for Tax & Law requires an experienced and resilient team player with inclusive people leadership skills. Strong relationships and collaborate skills are essential. Success in this role requires integration of the Tax & Law activations with the firmwide brand plan to enable the delivery of world-class brand, marketing and communications programs that help deliver revenue, reputation and relationship outcomes.  Success will be measured through EY’s global brand survey, campaign metrics, pipeline and sales metrics, analyst ratings and people engagement measures.

To qualify for the role you must have

• Proven ability to manage complex processes and/or projects in international roles.
• A minimum of 5 years’ experience in B2B marketing, including substantial experience of professional services and acknowledged expertise in marketing those services.
• Outstanding communication abilities, which are required to connect the dots across the organization and act as a trusted advisor to the Tax & Law leadership team
• Deep and current expertise in brand strategy and digital marketing, and ability to convey this expertise to support others to progress 
• Proven leadership capabilities, experience leading and managing large, diverse and virtual high-performance teams 
• Proven ability to influence and build collaborative relationships with senior-level stakeholders 

Skills and attributes for success

• The role is accountable for developing an integrated strategic brand, marketing and communications plan for Tax & Law that drives revenue, relationships and reputation goals, working closely with key stakeholders
• Creating and delivering innovative campaigns to increase awareness, preference, market share and revenue for new and existing solutions, services and products
• Delivering high impact client experiences through digital channels, events and third-party collaborations 
• Integration of EY’s purpose and corporate messaging into Tax & Law internal and external communications across paid, earned and owned channels to strengthen brand equity and audience engagement 
• Adopting new ideas and technology to enable impactful audience-centric communications and operational effectiveness, e.g. marketing automation, AI 
• Leveraging data and analytics to drive insights; developing and implementing metrics to measure results of marketing strategies; providing analysis and recommendations to support continuous growth, improved execution and team development 
• Sharing expert knowledge in brand, marketing and communications issues, trends and long-term implications for EY 
• Work closely with the other BMC senior leaders to drive performance goals of improving service delivery, quality and cost efficiency of the function. Managing agency relationships and budget responsibility 
• Fosters a culture that respects diversity and inclusiveness and rewards and supports creativity and innovation within the BMC team 
• Builds and lead a high-performing team and act as counsellor, mentor and coach 
• Qualitative measures: quality, accuracy and timeliness of advice; 360-degree feedback 
• Quantitative measures: share of voice, analyst reports, brand surveys, lead generation, people surveys 
• The position holder will perform other responsibilities and tasks as required to achieve the agreed performance outcomes. 

What we offer

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

To learn more about EY and what it’s like to work here, please follow us on EY Careers, Career blog and social media (@eysecareers).

Shape your future with confidence. Join EY today!

Want to take the next step in your career with us?

Then you are warmly welcome to apply for the position with your CV & cover letter. We review applications on a continuous basis so please apply right away, but no later than 24th of November. 

For questions about the position, please contact Tom Bernerskog at tom.bernerskog@se.ey.com. For questions about the recruitment process, please contact Simon Aspler at simon.aspler@se.ey.com. 

At EY, we offer an inclusive environment and support the differences of our people. With our focus on diversity, we encourage applications from candidates of all backgrounds. If you need any support or adjustments during the recruitment process or the employment, please contact our local recruitment team at recruitmentsweden@se.ey.com and let us know how we can support you in the best way. Read more here.

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