Marketo Specialist

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity

Our Regional Shared Service Center (RSS) is built to provide outstanding services to entire EY operations across the Europe Central region, enabling them to deliver on their corporate strategy, achieve cost and performance efficiencies, help streamline regional and global functions and identify and capture growth opportunities for the future.

We are looking for an Adobe Marketo Specialist.

Your key responsibilities

• Own end-to-end build, testing, launch and optimization of multi-market campaigns in Adobe Marketo Engage, including programs, emails, landing pages, forms, smart campaigns, tokens and audience segmentation.
• Apply robust quality assurance and governance, covering workflow logic, data accuracy, consent and suppression rules, rendering, links, tracking and campaign activation.
• Design and evaluate A/B tests and optimization experiments that improve engagement, conversion and lead-generation performance.
• Build actionable campaign reporting, interpret performance trends and recommend improvements to stakeholders.
• Act as a trusted Marketo adviser for internal users, translating campaign objectives into scalable technical solutions and resolving complex operational issues.
• Improve reusable templates, program structures, naming conventions and operating procedures in collaboration with Marketo power users in other regions.
• Manage priorities across concurrent requests, communicate risks and dependencies clearly, and provide reliable campaign support during peak periods.

To qualify for the role, you must have

• 2+ years of hands-on experience in Adobe Marketo Engage, independently building and launching campaigns in a complex B2B or B2C environment.
• Strong practical knowledge of smart campaigns, segmentation, tokens, forms, landing pages, email programs, lead lifecycle processes, data hygiene and campaign reporting.
• Working knowledge of HTML and CSS sufficient to troubleshoot and improve responsive email and landing-page templates.
• Professional English and the ability to explain technical choices clearly to non-technical stakeholders across countries.
• Demonstrated ability to diagnose campaign or data issues, propose solutions and deliver accurately with limited supervision.
• Strong prioritization and stakeholder-management skills, with experience delivering several campaigns or requests in parallel.

Other skills required

• Adobe Certified Professional or Adobe Certified Expert credential for Marketo Engage.
• Experience with Marketo integrations, CRM-connected campaigns, lead scoring or lifecycle management, preference and consent management, and campaign governance.

What we offer

• A visible regional role with ownership of campaigns serving stakeholders across the region.
• Varied, hands-on Marketo work with scope to influence standards, reusable solutions and ways of working—not only execute tickets.
• Access to a global network of marketing automation practitioners, structured learning and opportunities to deepen technical and consulting skills.

• Transformative leadership.
• Performance based remuneration

More specifically, you can expect:

• Supplemental health insurance plan.*
• Additional days off.*
• EY Sponsored sport activities card.*
• Hybrid working model.
• Referral program.
• Personal travel and events reimbursement.*
• Vouchers.*
• Public transportation allowance.*

* Subject to personal choice

Why choose us?

• Because of the team – EY people are bright, friendly and energetic.
• Because of the company – EY is a very well recognized and proven international and local brand in the field of professional services.
• Because of YOU – You will develop your personal and business skills by working on challenging projects with some of the most well-known companies, as well as through our extensive learning and development programs.

More information can be found here.

Please send your application in English. Only short-listed candidates will be contacted. EY is an equal opportunities employer.

All applications are treated as confidential. 

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

The exceptional EY experience. It’s yours to build.

EY | Building a better working world 

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.  

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform, and operate.  

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.