Technology Consulting Growth & Ecosystem Marketing Leader - Assistant Director

The opportunity

As the Technology Consulting Growth & Ecosystem Marketing Leader, you will lead the marketing strategy for the Americas Technology Consulting business, helping bring priority solutions, strategic alliances and emerging technology capabilities to market.

With a market-first, growth-oriented mindset, you will develop integrated go-to-market strategies aligned with the Consulting practice's strategic priorities and revenue plan. Working closely with Technology Consulting, AI, Emerging Technology, alliance and sector marketing leaders, you will help shape connected marketing programs that amplify growth opportunities, accelerate commercialization efforts and strengthen market differentiation across the portfolio.

You will translate complex technology capabilities into compelling market narratives, differentiated solutions and integrated campaigns that drive awareness, engagement, demand and measurable business impact. As alliance-powered solutions, AI-enabled capabilities and emerging ecosystem relationships become increasingly important to the business, you will play a central role in aligning Technology Consulting marketing priorities with broader Consulting growth initiatives, helping bring innovative offerings, strategic partnerships and market activations to life.

We are looking for an innovative and commercially minded marketing leader who combines strong business acumen, strategic thinking, solution marketing expertise and collaborative execution. The successful candidate will be comfortable navigating ambiguity, influencing senior stakeholders and working across a broad network of marketing leaders and business stakeholders to bring new ideas, offerings and growth opportunities to market.

Key responsibilities

• Lead the marketing strategy and go-to-market execution for the Americas Technology Consulting business, aligning programs to growth priorities, revenue objectives and market opportunities.
• Develop integrated marketing programs that build awareness, engagement, demand and pipeline across priority buyer audiences.
• Partner with Technology Consulting leadership to identify growth opportunities and translate business priorities into compelling market-facing campaigns and solutions.
• Serve as the strategic marketing lead for priority alliances, ecosystem relationships and emerging technology partnerships.
• Develop and execute joint go-to-market programs that elevate market visibility, create demand and strengthen alliance-driven growth opportunities.
• Drive the commercialization of new and emerging offerings through differentiated positioning, messaging and value proposition development.

• Collaborate with AI, Emerging Technology, alliance, sector and service line marketing leaders to connect Technology Consulting capabilities with industry-specific client needs, market opportunities and integrated growth initiatives.

• Lead the development of integrated campaigns leveraging thought leadership, digital marketing, executive engagement, account-based marketing, events and sponsorships.
• Partner with content strategy teams to create impactful thought leadership, client stories, executive perspectives and market-facing assets.
• Utilize marketing insights, buyer intelligence and performance analytics to optimize program effectiveness and demonstrate business impact.
• Measure and communicate marketing performance across engagement, demand generation, pipeline contribution and strategic growth objectives.
• Act as a trusted advisor to senior Technology Consulting, alliance and business leaders on marketing strategy, market positioning and growth initiatives.
• Lead and develop team members while fostering collaboration across Technology Consulting, sectors, alliances and BMC specialty teams.
• Manage complex marketing programs, budgets, external agencies and vendor relationships while ensuring operational excellence and compliance with EY policies.

Skills and attributes for success

• Proven ability to develop and execute strategic go-to-market initiatives that drive growth, market differentiation and commercial impact.
• Experience commercializing technology solutions, alliance-led offerings and emerging capabilities through integrated marketing programs.
• Strong understanding of solution marketing, alliance marketing and ecosystem-driven growth strategies.
• Ability to translate complex technology concepts into compelling market narratives, value propositions and client-focused messaging.
• Strong business acumen with the ability to align marketing investments and programs to business priorities and revenue objectives.
• Experience building trusted relationships and influencing stakeholders across a highly matrixed organization.
• Data-driven mindset with the ability to leverage market insights, buyer intelligence and performance analytics to optimize results.
• Strong project and program management skills with the ability to manage multiple priorities and stakeholders.
• Demonstrated knowledge of digital marketing, account-based marketing, marketing automation and analytics platforms.
• Ability to lead through ambiguity, navigate change and identify new market opportunities.
• Strong communication, storytelling and executive presentation skills.
• Experience managing external agencies, alliance partners and cross-functional teams to deliver measurable business outcomes.

To qualify for the role, you must have

• BA/BS degree required
• Typically no less than 5-7 years of experience

Ideally, you’ll also have

• Experience marketing technology consulting services, digital transformation solutions, AI-enabled capabilities, emerging technologies or strategic alliances.
• Demonstrated success building and executing go-to-market strategies for technology services, solutions or partner-led offerings.
• Experience launching and scaling alliance-led programs, co-developed solutions, ecosystem partnerships or emerging technology offerings.
• Experience marketing to CIOs, CTOs and other senior technology and business decision-makers is strongly preferred.
• Experience working with senior executives and influencing strategic business and marketing decisions.
• Strong business acumen, critical thinking and analytical skills.
• Excellent written and verbal communication skills, including executive presentations, storytelling, listening, interpretation and influencing.
• Ability to articulate complex technology and business concepts in a straightforward, concise and compelling manner for a range of audiences.
• Excellent project management, team leadership and interpersonal communication skills.
• Poise and confidence to interact professionally with various levels of leadership, alliance partners and external stakeholders.

What we offer you
At EY, we harness our collective strength to empower you to shape your future with confidence through professional growth, personal fulfillment and an inclusive culture. Learn more at ey.com/us/careers.

• We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business.  The base salary range for this job is: 
• • New York City, Boston, and Washington DC Metro Areas, Washington State, and Southern California offices – $120,000 to $204,000
  • Bay Area California offices – $125,000 to $212,500
  • All other offices locations in the US, including Sacramento – $100,000 to $187,000
• Individual salaries within these ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography.  In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
• Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

Are you ready to shape your future with confidence? Apply today.                                              

• To make the most of your application experience, please limit yourself to two applications within a six-month period.
• EY accepts applications for this position on an on-going basis.
• For those living in California, please click here for additional information.
• At EY, our values set the foundation for how we work and the behaviors we expect of our people. Any misrepresentation or falsification of information or lack of integrity at any point in the recruiting process may result in withdrawal of your candidacy, revocation of an offer or immediate termination of employment.

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