National Field Marketing Leader, Assistant Director

Location: San Francisco
 

Position Summary:

As a Field Marketing Strategist, you will strategically position EY’s distinctive brand (www.ey.com/bbww) through a range of integrated marketing programs aimed at clients and prospects within a geographic area. Success in this role will be the effective deployment of buyer programing and local Marketing campaigns into the geographic area. This includes creating multiple, connected touchpoints that lead to sales inquiries; analyzing trends to provide insights back to account teams; and liaising with Sectors, Service Lines and Alliances to curate optimal client engagement experiences.

Working closely with the Office Managing Partners, you’ll be expected to develop a local marketing strategy based on business priorities. You will have overall responsibility for events, email automation, ey.com content, webcasts, paid advertising and sponsorships and ensure they are in alignment with the overall EY US Marketing strategy. You will be responsible for managing your budgets and tracking the ROI. This role will be part of a team, with a peer colleagues performing similar responsibilities and all reporting into the National Field Marketing leader.

Essential Functions of the Job:

• Develop local integrated campaigns that align to Business Priorities, buyer groups and support multiple stages of the EY client life-cycle. 
• Lead the development and deployment of multi-channel campaigns across the geographic area
• Cultivate and maintain strong relationships with internal and external stakeholders
  • Manage multiple internal stakeholder expectations
  • Build trust with CXO clients and targets
  • Effectively manage marketing agencies and vendors to get the highest quality work while staying within budget parameters
• Generate new tactics and fresh client experiences that position EY as a transformative and technology forward leader
  • Create differentiated virtual and physical experiences
  • Curate thought leadership to highlight and disseminate thought-provoking points of view
• Collaborate closely with the EY US Marketing Digital and Paid Media Centers of Excellence (COEs) to leverage digital marketing tools and drive a targeted, effective paid media strategy.
• Engage in peer networks with other Field Marketing strategists to share knowledge, leading practices, and collaborate on cross-geographic marketing efforts, when appropriate
• Track and report on Field marketing effectiveness
• Effectively manage multiple concurrent marketing campaigns and activations
• Work independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders

Analytical/Decision Making Responsibilities:

• Understands complex business issues, EY’s solutions, and buyer issues and agenda; can translate EY’s ability to solve client issues into marketing strategy and clear messaging
• Proficiency working in a global, highly matrixed enterprise, with the ability to navigate across Service Lines, Sectors, and functional areas to bring the best of EY to local clients

Knowledge and Skills Requirements:

• A solid understanding of the go-to-market and sales processes in a complex organization.
• Experience managing large sponsorships and strong understanding of paid media strategy and tactics
• Intellectual curiosity about the work EY does, how we help our clients and the environmental factors affecting the firm and our clients
• Understanding of advanced marketing and communication principles
• Experience working with Digital Marketing tools, including Marketo
• Possess the ability and confidence to professionally interact with C-Suite leaders
• Ability to work independently, as well as in virtual teams
• Strong project management skills and proficiency at effectively managing multiple complex and time-sensitive projects
• Proven talent at building relationships and influencing without authority to produce results and outcomes
• Excellent written and verbal communication skills, including the ability to translate complex technical concepts into compelling marketing messages
• As a portion of this role involves creating time-sensitive materials for clients (internal and external) and programs in a fast-paced environment, efficient time management and prioritization skills are essential and extended hours are sometimes required
• Responsibility to adhere to internal reporting requirements and risk management protocols

Supervision Responsibilities:

• May be a counselor for staff at lower ranks and direct flow between lower ranks / Global Delivery Services resources

Job Requirements:

Education:

• Bachelor's degree, preferably with a marketing or communications major. An MBA is a plus.

Experience:

• A minimum of 7-8 years of marketing and communications experience, with industry and/or professional services experience preferred. Experience at a Creative and/or Marketing agency is a plus.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.