Studio+ Marketing Transformation - Marketing Consulting - Manager - Location OPEN

At EY, we’re committed to building a better working world. With a culture that promotes innovation and fosters continuous learning, we help clients navigate complex challenges and unlock new opportunities. As a global leader in consulting, tax, strategy, and assurance services, we empower businesses to transform and thrive in the face of change

The opportunity

We are seeking an experienced and results-driven Manager Marketing Consultant to join our growing Marketing Consulting team. In this strategic role, you will work with top-tier organizations to optimize marketing performance, leveraging your expertise in data-driven insights, marketing strategy, and innovative solutions to deliver measurable value and meaningful outcomes for our clients.  

As a Manager in our Marketing consulting team, you will use your marketing skills and industry expertise to deliver complex, multi-part client engagements to drive our clients’ success. Whether you’re helping a client on optimizing its marketing operating model, launching a new solution or providing insights on marketing cost reduction, you will work on a dynamic mix of projects helping our clients solve some of their most pressing issues designing and implementing the future of marketing.

Working in diverse, inclusive teams to build relationships with our clients, you’ll deliver innovative high-quality work products. You can expect to work in a truly leading-edge environment, surrounded by some of the most engaging and knowledgeable colleagues in the business. This is also an opportunity to get in on the ground floor as our practice expands and be a part of creating and executing a vision for the future in an entrepreneurial environment within the larger firm.

Your key responsibilities

In this pivotal role, you will be responsible for managing and delivering one or more processes, solutions, and/or projects with a focus on quality and effective risk management. You will drive continuous process improvement and identify innovative solutions through research, analysis, and best practices. You may also manage professional employees or supervise others to deliver complex technical initiatives, with accountability for performance and results. Your decision-making responsibilities will include developing solutions to complex problems and recommending changes to policies, establishing procedures that affect your work area, and possibly the broader business function.

• Leads workstream delivery
• Manages engagement economics
• Implements resource plan and budget
• Collaborate with senior client stakeholders to assess marketing strategies, capabilities, processes, and technology utilization, identifying opportunities to improve efficiency and maximize marketing ROI.
• Advise clients on campaign optimization, customer segmentation, and personalization strategies by leveraging data-driven insights, advanced analytics, AI, and automation tools.
• Support the assessment and implementation of enterprise marketing technology platforms and tools (e.g., Salesforce Marketing Cloud, Google Ads, Customer Data Platforms, etc.).
• Develop robust marketing data strategies and measurement frameworks to enable end-to-end marketing activities and data analysis.
• Build and maintain strong client relationships, identifying opportunities for additional value creation and driving new business initiatives.
• Lead cross-functional teams and oversee the seamless execution of marketing transformation initiatives.
• Mentor junior team members, fostering a culture of growth, collaboration, and innovation.
• Stay ahead of emerging trends in digital marketing, customer experience, marketing technologies, and AI.

Skills and attributes for success

To excel in this role, you will need to demonstrate deep expertise and guide others in your field. Your ability to interpret internal and external issues and recommend quality solutions will be crucial. You will also need to meet performance objectives and metrics set locally, including client service, quality and risk management, sales and business growth, solution development, and teaming.

• Actively participates in client working sessions
• Identifies opportunities for additional services
• Leads specific RFP responses

To qualify for the role, you must have

• Bachelor’s degree required (4-year degree) Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field; MBA or equivalent is strongly preferred.
• Typically, no less than 4 - 6 years relevant experience in marketing consulting, marketing roles, or strategic marketing projects.
• Demonstrated expertise in at least 2-3 of the following specialties: segmentation, new growth and go-to-market strategies, marketing ROI calculation, marketing operating model, marketing cost reduction, brand strategy, customer data management or marketing technology.
• Significant knowledge of B2B or B2C marketing leading practices, processes and technologies to help drive customer-centric solutions while reinventing their marketing strategy and operating model
• Experience working in marketing, customer-driven and/or growth projects within technology, telecom, media/entertainment OR consumer products/retail industry is required.
• Significant people management experience with leading project teams and managing direct reports within an organization.
• Ability to support business development opportunities throughout the sales lifecycle.
• Ability to foster an innovative and inclusive team-oriented work environment, playing an active role in mentoring junior level consultants within the organization
• A valid passport and US driver’s license; willingness and ability to travel estimated 50-80% both domestically and internationally.
• Agile Organization Development
• Business case development
• Deep sector expertise
• Design systems development and documentation
• Digital strategy

Ideally, you’ll also have

• Proven ability to navigate complex organizational structures
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Previous experience in strategy or business consulting,
• Significant experience working in the marketing practice of a Fortune 500 firm, or within a marketing agency in a client-facing role
• Proven ability to navigate complex organizational structures and environments.
• Strong leadership skills with the ability to inspire and motivate teams.
• Excellent communication and interpersonal skills to build and manage relationships at all levels.

What we look for

We are seeking top performers who demonstrate a blend of talents and skills, including the ability to think strategically, execute tactically, and engage collaboratively with a wide range of stakeholders. You should be passionate about driving change and innovation, possess strong leadership qualities, and have the capacity to manage complex projects with a focus on results and client satisfaction.