Public Relations Lead SaT, Associate Director (NY Metro)

Location: New York, Stamford, Hoboken, Iselin

Public Relations Lead SaT, Associate Director (NY Metro)

Join our Brand, Marketing and Communications (BMC) team as Associate Director – Strategy and Transactions (SaT) PR Lead and you will directly support and promote our brand and reputation. Through public relations and corporate communications, you’ll provide a wide range of services to various audiences, including current and future clients and employees, alumni, regulators, the media and the communities in which we operate.

Job Summary:

As Associate Director, Strategy and Transactions (SaT) – Public Relations (PR) Lead, you'll develop and execute external communications strategies and campaigns to support business priorities and promote EY's brand in the market. This role will support the EY SaT practice and help the firm gain positive exposure, support and elevate the brand and visibility of our SaT Americas Vice Chair and sector leaders and create business opportunities. In this role, you'll lead independently, and interact frequently with the firm's leaders, marketing team, public policy, and general counsel’s office.

Key Responsibilities:

• Partner with marketing and leadership, to understand business priorities, and establish PR programs that promote the firm, our Strategy and Transactions practice and its leaders
• Develop public relations plans, including media relations and social media initiatives that promote business priorities and objectives
• Build positive relationships with top tier journalists (television, radio, magazine and newspaper) to gain positive exposure for the firm, with a specific focus on SaT which should lead to business opportunities
• Promote EY through media briefings, news releases, conferences, round tables and articles
• Manage the external PR agency supporting SaT, including time and budget management, conceptualizing creative program strategies, co-creating position, messaging and talking point content, and facilitating execution of program plan and key campaigns 
• Analyze appropriate communications channels, to build awareness of the firm's key messages
• Gain a good understanding of the firm's practice area
• Work with minimal supervision in a fast-paced, deadline-oriented environment
• Manage media inquiries properly with the ability to pivot quickly

To qualify, candidates must have:

• Expert in media and social media engagement  
• Supervisory skills, including delegating, coaching, defining expectations, etc.
• Excellent project management, client service, team-building and interpersonal skills
• Ability to meet tight deadlines
• Proficient with standard technology including Microsoft Windows, Excel, Word, PowerPoint and internet
• A minimum of 10+ years related experience
• Bachelor's degree or equivalent years of experience.  Master’s degree preferred
• Possess excellent written communications skills
• Understanding of key target audiences and anticipating potential issues or crises

Ideally, you’ll also have

• High level of influencing and networking skills
• Ability to challenge views/perspectives while securing buy-in within BMC and beyond
• Experience with the full spectrum of delivery channels to deliver programs to targeted audiences
• Ability to cultivate strong relationships with key stakeholders and function as a trusted advisor

What we look for

We’re looking for an experienced, high-performing energy individual who comprehends complex business challenges and can translate their significance to engage hearts and minds of our professionals, teams, stakeholders and clients. To succeed in this role, it is imperative that the individual pioneers change and innovation to assure colleagues, team members and stakeholders that we can continue to deliver world-class BMC initiatives in an ever-changing environment.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.