Americas Consulting Relationship Marketing Leader, Associate Director

EY Americas Consulting Relationship Marketing Leader, Associate Director

The opportunity

EY's Americas Consulting Brand, Marketing and Communications (BMC) organization is seeking a strategic Relationship Marketing leader to elevate our brand presence through strategic partnerships and thought leadership initiatives. This critical role will drive EY Consulting's brand visibility and credibility through our premier university relationships, analyst relations program, and alliance partnerships. If you're a seasoned marketing executive with a passion for building influential relationships and creating compelling content ecosystems that position EY as the consulting partner of choice, this role offers exceptional opportunities for impact.

Your key responsibilities

University Relations & Academic Partnerships

• Lead strategic relationship development and management with tier-1 universities including MIT, Harvard, and other prestigious institutions
• Design and execute comprehensive university engagement strategies that enhance EY's brand visibility, talent pipeline, and thought leadership positioning
• Collaborate with university research centers, business schools, and innovation labs to create co-branded content, research initiatives, and executive education programs
• Manage university-specific marketing campaigns, speaking opportunities, and executive presence at key academic conferences and events

Analyst Relations (AR) Content Pipeline Development

• Spearhead the development of a comprehensive content pipeline specifically designed for EY consulting professionals to leverage with industry analysts
• Develop targeted content strategies to support AR objectives and deepen strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc.)
• Create and manage a robust content library including research reports, case studies, POV pieces, and data-driven insights that consulting professionals can deploy during analyst interactions
• In support of our global AR team, coordinate with subject matter experts across service lines to ensure content accuracy, relevance, and strategic alignment with market positioning
• Monitor analyst research cycles and editorial calendars to optimize content timing and maximize coverage opportunities

Alliance Marketing Coordination

• Serve as the primary liaison between EY Americas Consulting and the broader Alliance BMC team to ensure seamless integration of marketing messages and campaign strategies
• Develop and maintain comprehensive marketing calendar alignment processes that optimize market timing and avoid message conflicts
• Coordinate cross-alliance campaign development, ensuring EY Consulting's unique value propositions are effectively integrated into broader alliance marketing initiatives
• Facilitate regular strategic alignment sessions between consulting and alliance marketing teams to identify collaboration opportunities and ensure consistent brand messaging

Strategic Brand Building

• Drive thought leadership positioning through strategic content development and executive visibility programs
• Develop and execute integrated marketing campaigns that leverage university partnerships, analyst relationships, and alliance coordination
• Monitor competitive landscape and market trends to identify brand positioning opportunities and threats
• Measure and report on relationship marketing ROI through comprehensive analytics and KPI tracking

To qualify for the role, you must have

• Master’s degree in marketing, Business Administration, Communications, or related field; MBA preferred
• Minimum of 15 years of progressive marketing experience with at least 8 years in senior relationship marketing or partnership marketing roles
• Demonstrated success in building and managing strategic relationships with academic institutions, industry analysts, or alliance partners
• Proven track record of developing and executing comprehensive content strategies that drive business outcomes
• Deep understanding of B2B marketing, thought leadership development, and executive positioning strategies
• Strong analytical skills with experience in marketing measurement, ROI analysis, and performance optimization
• Exceptional interpersonal and relationship-building skills with ability to engage effectively with C-suite executives, academic leaders, and industry analysts
• Outstanding project management capabilities with experience managing complex, multi-stakeholder initiatives
• Strategic thinking ability with strong business acumen and understanding of consulting industry dynamics
• Excellent written and verbal communication skills with ability to create compelling content and presentations

Ideally, you'll also have

• Experience working within B2B services firms, particularly professional services

• Established relationships within academic communities or with major industry analyst firms

• Background in alliance marketing or partnership development
• Experience with marketing automation platforms and CRM systems
• Understanding of consulting service lines including technology, strategy, and transformation
• Track record of successful thought leadership campaign development and execution
• Experience with global marketing coordination and cross-functional team leadership
• Familiarity with digital marketing channels and social media strategy for B2B audiences