Transformation and AI Marketing Leader

Transformation and AI Marketing Leader 

The opportunity 

As our Transformation and AI Marketing Leader, Oceania, you’ll play a critical role in shaping and delivering EY Oceania’s Transformation and AI go-to-market marketing strategy, helping bring focus, coordination and commercial discipline to one of the firm’s most important growth priorities under the All In strategy. 

This is a hybrid position. This role is a 12-month Parental Leave coverage based in Naarm – Melbourne Warrang – Sydney. Our roles can potentially be adjusted to work flexibly with reduced hours. Please speak with us about potential options. 

Your key responsibilities 

• Lead the development and delivery of the Transformation and AI Big Bet marketing strategy, translating strategic ambition into a clear, actionable marketing roadmap across priority audiences, sectors, accounts and flagship activity. 

• Orchestrate enterprise-wide marketing activity across Industry BMC Leads, Account Based Marketing, Alliances and Managed Services Marketing to create aligned, outcome-focused programs that reduce duplication and increase market impact. 

• Partner with senior stakeholders, including the Oceania AI GTM Leader, Oceania CTO, Global BMC stakeholders and Strategic Marketing Director, to shape market positioning, define success measures, optimise performance and connect marketing activity to demand generation, pipeline influence and commercial growth. 

Skills and attributes for success 

• Significant B2B marketing experience within a complex, matrixed organisation, ideally within professional services and/or technology environments. 

• Demonstrated success developing and delivering integrated go-to-market marketing strategies that drive measurable commercial outcomes. 

• Strong understanding of AI, digital and transformation agendas, with the ability to translate complex concepts into compelling market propositions. 

• Proven ability to lead large-scale, multi-channel marketing programs spanning campaigns, thought leadership, events and ecosystem activations. 

• Exceptional stakeholder management and influencing skills, including experience partnering with senior executives. 

• Strong commercial acumen, with experience using data, insights and performance metrics to optimise marketing investment and impact. 

Ideally, you’ll also have the skills and attributes below but don’t worry if you don’t tick all the boxes. We’re interested in your aptitude, attitude and willingness to learn.  

• Experience working across priority sectors, strategic accounts and partner ecosystems, collaborating with account-based marketing and alliance teams to deliver aligned programs. 

• Experience establishing governance frameworks, performance measures and optimisation approaches for enterprise marketing initiatives. 

• Advanced capability using AI-enabled tools such as Copilot, ChatGPT and Perplexity to enhance marketing effectiveness and productivity. 

• Experience leading, coaching or mentoring marketing team members while fostering a collaborative and high-performing culture. 

• Strong strategic thinking and problem-solving skills, balanced by a pragmatic and execution-focused approach. 

What we offer you 

At EY, we’ll fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. We’re proud to be recognised as the #1 WORK180 Endorsed Employer in the Top 101 Employers for Women 2026. Learn more. 

• Career development: At EY, your career is yours to shape! We’ll develop you with future-focused skills and equip you with world-class experiences ey.com/au/careerdevelopment 

• Flexible work arrangements: Our flexible work policies empower you to balance your professional and personal life, fostering a culture of trust and autonomy.  

• A comprehensive benefits package: From a yearly wellness incentive, to access to additional 8 weeks of flex leave per year, and family-friendly policies, including up to 26 weeks of gender-neutral paid parental leave, we cater to your diverse needs to help you thrive both personally and professionally www.ey.com/au/benefits      

• Salary: We offer a competitive salary which is open to negotiation pending on skills and experience. 

Acknowledgement of Country 

EY acknowledges the Traditional Owners and Custodians of the lands on which EY offices are located around Australia. We pay our respects to their cultures, and to their Elders — past, present, and emerging. Find out more about our vision for reconciliation at ey.com/en_au/careers/indigenous 

Inclusiveness is core to who we are and how we work together, driving value for our people and for our business. We encourage applications from people of all ages, nationalities, abilities, cultures, sexual orientations, and gender identities and are committed to providing an equitable and barrier free recruitment experience for all. We encourage you to share any support and adjustments you need to be your best and participate equitably in our recruitment process. We understand sharing your needs with us can be daunting, so if you have questions before or during your application, we welcome you to get in touch at contactrecruitment@au.ey.com or +61 3 8650 7788 (option 2). Anything you tell us will be kept completely confidential. 

Are you ready to shape your future with confidence? Apply today.  

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EY | Building a better working world 

Our preferred applicant will be required to undertake employment screening by EY or our external third-party provider. 

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