Manager, Brand, Marketing & Communications ASEAN

Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through brand campaigns, external marketing, internal communications and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, regulators, the media and the communities within which we operate.

With so many offerings, you’ll have the opportunity to develop your career through a broad scope of engagements, mentoring and formal learning. That’s how we develop outstanding leaders who team to deliver on our promises to all of our stakeholders, and in so doing, play a critical role in building a better working world for our people, for our clients and for our communities.

EY in Asia-Pacific (APAC) has been leading revenue growth at EY for several years and going from strength to strength. The Asia-Pacific Area is high-growth, innovative, culturally rich and diverse, and consists of six Regions including: ASEAN, Greater China, Japan, Korea, Oceania, and the Asia-Pacific Financial Services Organization (FSO).

THE OPPORTUNITY

As a key member of the APAC FSO BMC team, you’ll be overall responsible for developing and delivering regional brand, marketing and/or communications campaigns, programs and activities with the goal of supporting the growth and pipeline targets in the ASEAN segment. In this hands-on role, you’ll work with senior leadership on programs targeting banks, wealth, asset management and insurance clients. You’ll develop and deploy end-to-end multi-channel campaigns across the client lifecycle, encompassing digital, content, events, sponsorships, industry partnerships and account-focused initiatives to improve our market presence.

Reporting to the FSO BMC Go-to-market leader you’ll be an integral go-to-person for a wide range of stakeholders and collaborate closely with peers across the organization.

RESPONSIBILITIES

Key resposibilities include:

• Advise and support senior leaders and Partners on strategic brand and marketing initiatives.
• Understand business and account priorities to develop and implement annual brand, marketing and communications strategies and campaigns.
• Act as key driver, partnering with the business and services lines, to develop flagship markting programs and events, e.g. Singapore Fintech Festival and Singapore Alternative Fund Symposium.
• Ensure all strategies and programs align to EY's broader BMC objectives and to the business priorities of APAC FSO and ASEAN Financial Services.
• Deploy a mix of marketing channels including in-person, client events, thought leadership, direct marketing, social and digital channels, and oversee their associated external and internal communications.
• Measure, report and implement improvements to programming based on consistent data-driven metrics.
• Create and collaborate with EY’s internal agency (eg graphic designers, videographers, social and digital media) to develop and execute programs and tactics
• Work collaboratively with related functions of Business Development, Knowledge, Operations and Finance on the framing and scoping of GTM campaigns
• Creating high-functioning working relationships with relevant area and global contacts to ensure alignment with area and global priorities
• Supporting Communications and Engagement (C&E) teams including media and social media with content relevant to programs and strategic priorities. 
• Engaging internal communications with stories and messages to increase sense of community, awareness of GTM programs, encourage information-sharing and celebrate successes
• Ensuring penetration and measurement of marketing programs with priority accounts through effective use of CRM
• Manage marketing programs according to the budget allocated and deliver initiatives on time.

SKILLS AND ATTRIBUTES FOR SUCCESS
 

• Strategic thinking and influencing skills: demonstrates leadership and consensus-building skills in a dynamic environment.
• Stakeholder management: experience understanding, aligning and proactively resolving a wide range of issues within a large, matrix organization.
• Technical: Brand and marketing experience in a global organization;
• Project and budget management: Excellent project management skills together with the ability to work under pressure, managing multiple priorities effectively
• Digital: Understanding of digital marketing and its role in effective marketing communications
• Results-driven: Delivers on EY, APAC, and BMC strategic priorities; aligns communications with EY goals and communicates the BMC value proposition.

WORKING EXPERIENCES & SKILLS

• Minimum 8 years’ experience in communications and marketing roles, with at least 6 years in a professional services or B2B environment
• Experience working in a virtual, cross-border, cross-cultural team
• Experience in Asia-Pacific
• Fluent professional English and overall strong communication skills
• Strong team player, flexible and comfortable working collaboratively, virtually and independently
• Resilient and pro-active
• Self-learning skill and quickly adapt to a fast changing environment

ACADEMIC QUALIFICATIONS

• A bachelor’s degree or equivalent in marketing, communications, media, journalism, or other relevant discipline

WHAT WORKING AT EY OFFERS

• Support, coaching and feedback from some of the most engaging colleagues around
• Opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you