Senior Marketing Manager - AI and Data (Level 4 Associate Director) - Permanent

Senior Marketing Manager :  AI & Data (Level 4 Associate Director)

UK&I BMC Marketing & Activation
Reports to: Big Bet BMC Lead

The Opportunity

As Senior Marketing Manager for AI & Data, you will play a pivotal role in leading and delivering the UK marketing plan for AI & Data, with a clear commercial focus on driving growth opportunities within priority accounts. You will ensure visibility, impact, and speed to market, amplifying EY’s reputation as the go-to firm for bold, distinctive insights in AI and Data.

Sitting within the Marketing & Activation team, part of the wider Brand, Marketing & Communications (BMC) function, you will be at the centre of where strategy turns into action. You will interface daily with internal stakeholders & external agencies and be fundamental to delivering outcomes that support EY’s growth ambitions and help us show up in a more distinctive way in the market.

This is a high-impact role requiring a commercial thinker who can translate business strategy into creative, measurable marketing plans and campaigns. You will galvanise support across BMC, and the business, elevating AI & Data activity from BAU to Big Bet status.

Key Responsibilities

• Strategy & Planning: Set the UK marketing strategy for AI & Data, ensuring alignment with Global and super-region plans. Develop UK messaging tailored for the market and consistent with global positioning.
• Campaign Leadership: Create and deliver the UK marketing and activation plan, collaborating across BMC (brand, comms, industry marketing, flagship events, strategic audience programmes) to maximise reach and impact.
• Industry Collaboration: Take an industry-first approach, deepening support for relevant sectors through close partnership with industry marketing managers.
• Bold Insights Creation: Champion the creation of sharper, more distinctive, and more provocative insights that resonate at C-suite level. Drive tighter proximity between Insights, Foresights, and Sales, ensuring our thought leadership translates into commercial impact and client engagement.
• Commercial Focus: Work with business development to enable delivery of AI and Data solution campaigns, providing actionable insights for priority buyers and accounts, to open new commercial opportunities.
• Thought Leadership: Amplify thought leadership from Global & other regions identifying opportunities for joint client convening and engagement.
• Innovation: Bring creativity and innovative thinking, identifying opportunities to do things differently and impactfully, including co-innovation with alliance partners, where appropriate.
• Project Management: Ensure timely and successful delivery of all aspects of the plan, including budget management and risk adherence
• Measurement: Monitor and track results from initiatives to shift brand perception, increase C-suite engagement, and grow marketing-influenced revenue and pipeline, with clear attribution to campaigns & client activation.

Skills and Attributes for Success

• Deep Understanding of AI & Technology: Demonstrates a strong grasp of the AI, data, and technology landscape, including emerging trends, market dynamics, and the competitive environment.
• Innovative Mindset: A true innovator who consistently challenges the norm, brings fresh thinking, and is comfortable disrupting conventional approaches to marketing and client engagement.
• Strategic Collaboration: Strong communication and relationship management skills, able to build trusted relationships with senior stakeholders, and peers.
• Commercial Acumen: Ability to translate strategy into creative and commercial plans.
• Project Management Expertise: Able to manage multiple priorities and deliver at pace, ensuring timely and successful execution of complex marketing plans.
• Data-Driven Decision-Making: Ability to interpret data and act on insights to drive campaign effectiveness.
• Leadership & Team Development: Excellent people leadership skills, with the ability to coach and develop a high-performing team.
• Resilience & Adaptability: Initiative, independent judgment, and resilience in navigating change and ambiguity.
• Proactive ‘Do-er’: Enthusiastic about understanding the business, market, clients, solutions, and wider EY ecosystem, and proactive in executing the plan.

To Qualify for the Role, You Must Have

• 8+ years’ experience in a challenging, fast-paced marketing environment.
• Strong expertise across brand, marketing, and communications disciplines.
• Experience in B2B marketing, ideally within professional services or technology sectors.
• Knowledge of automated and digital marketing, including data-driven campaign management.
• Line management and leadership experience.
• Experience working with media, creative agencies, and third parties to deliver innovative campaigns.

What We Look For

We’re seeking a challenger who thinks differently, delivers results, and builds a strong, distinctive EY story in the market. You should be adaptive, open to change, and a role model for others, fostering a supportive environment where your team can thrive.

What We Offer

• Competitive remuneration and performance rewards.
• Flexible working and career development support.
• Continuous learning and transformative leadership opportunities.
• A diverse and inclusive culture where you are empowered to use your voice.

The exceptional EY experience. It’s yours to build. Apply now.