Global Social Media Assistant Director

The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The function is made up of over 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; Media Relations; Social Media; Internal Communications & Employee Engagement; Corporate communications.

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The opportunity

EY has a powerful purpose: to build a better working world.  The Global Media Relations and Social Media team plays a critical role in helping the firm realize this purpose through its work supporting EY’s brand, reputation and business goals around the world.

The Assistant Director, Social Media is a highly experienced and senior member of the Global Media Relations and Social Media team.  The individual creates and executes social media strategy, plans and programs in support of EY’s purpose, brand and business goals, working closely with EY’s Global executive leadership.  The Assistant Director also develops both real-time and planned content, is an internal advocate for digital PR/social and also supports various leader and corporate social channels directly.

The role requires an experienced, organized, proactive, energetic, detail-oriented professional who enjoys a mix of strategic planning and practical execution.  The individual will have the experience and positive attitude to take on challenges, manage multiple projects at once and manage and sell ideas to a diverse group of senior business stakeholders and brand, marketing and communications colleagues alike.

Your key responsibilities

• Develop and implement social media strategy and programs; lead social media planning and strategy; run and manage social channels
• Work closely with EY Global leaders and internal teams to develop an editorial strategy and work with the team to build content designed to grow and activate communities 
• Act as a mentor and guide to global leaders, the media relations and social media team, and other stakeholders - advising on innovations, trending content and implementing programs 
• Effectively create, plan curate, and manage all content (images, video and written) to reach desired audiences
• Lead by example, taking a positive attitude at all times, embracing opportunities, working collaboratively and swiftly, and ensuring that senior management and team are kept abreast of issues/ concerns. 
• Monitor, listen and respond to communities 
• Develop and expand social communities and all social efforts.
• Support stakeholders and colleagues with design and creation of compelling content, taking the lead on the creation where possible
• Employ best practices for measuring the impact of social media campaigns
• Interact with PR, paid media and marketing teams and stakeholders
• Develop strong relationship with business stakeholders and brand, marketing and communications team to ultimately be considered a valued extended member of various teams
• Work across time zones and communicate regularly with the EY global PR network, to inform of upcoming initiatives
• Communicate clearly and effectively across all deliverables, including stakeholder communications and measurement and status reports
• Continually act as an ambassador for BMC across all internal and external engagements

Skills and attributes for success

• Ability to advise on social media technologies and data-driven insights 
• Drive to promote innovation in the social space and to sell ideas internally
• Outstanding organizational skills and the able to handle multiple projects simultaneously while meeting deadlines
• Ability to produce excellent, quick, clean and engaging copy under pressure
• Sub-editing/proof reading skills and ability to work to a style and brand guide
• Experience writing for web and social on mainstream channels
• Familiarity with Boolean search
• In-depth knowledge of social media platforms, their respective participants and deployment.
• An energetic, self-starter with a hands-on approach, able to juggle multiple projects with competing priorities, with a positive attitude and ability to generate results; demonstrate the potential to develop within the organization
• A strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
• Experience in advising, managing and communicating with senior leadership on a day-to-day basis
• Ability to deliver quality output while working under pressure and appreciation for deadlines
• Cultural awareness and sensitivity
• Flexibility to adapt to rapidly changing situations

To qualify for the role, you must have

• 5-10 years’ B2B social media experience – digital or social media agency expertise desired and in-house ideal
• People management experience including previous experience of directly managing senior stakeholders
• Proven ability to manage complex processes and/or projects at a global level
• Outstanding written and oral communications 
• Strong digital media execution skills
• Experience managing internal support networks
• Experience working with a global brand

What we look for

We’re looking for a high-energy individual who embraces change and innovation in order to ensure we can deliver best-in-class social media output in an ever-changing environment.