Global Creative Strategy Planner

As the Brand, Marketing and Communications (BMC) function, we collaborate with the business to deliver innovative, audience-centric brand, marketing and communications. Our team is an integrated global network of over 2,500 professionals with skills in content development, editorial, webcast creation, events-staging, strategy, and operations. 

The Opportunity

As Global Creative Strategy Planner  you will lead the creative strategy development of EY’s creative initiatives, collaborating closely with BMC teams and leadership. You will help set the direction for multi-platform creative output, embedding the “Shape the Future with Confidence” brand repositioning into all strategies and briefs, and positioning EY as a distinctive leader in professional services.

You will translate marketing objectives into actionable creative and messaging strategies and briefs for global brand campaigns, using data-driven insights to enhance client experiences across omni-channel touchpoints. Working with internal teams and external agencies, you will ensure creative ideas are delivered through sharp, effective briefs. You will also champion the development, coaching, and training behind briefs and provide critical input into other teams’ briefs.  You will also elevate and input into creative development and outputs to ensure distinctive and impactful output.

Key Responsibilities

• Strategic Creative Leadership: Translate business and marketing objectives into actionable creative strategies and messaging briefs for global brand campaigns and other strategic initiatives.
• Innovation & AI Integration: Champion the use of AI and emerging technologies to elevate creative planning, showing curiosity and passion for bringing creativity into the new age of tech.
• Social-First Mindset: Lead with a social-first approach, ensuring creative strategies, ideas and campaigns are optimized for digital and social platforms.
• Data-Driven Insights: Collaborate with insights and analytics teams to leverage data for creative strategies, enhancing client experiences across omni-channel touchpoints.
• Cross-Functional Collaboration: Work closely with internal and external teams, including agencies, to deliver impactful creative ideas through sharp briefs and strategic comms plans.
• Creative Excellence: Develop world-class creative concepts, integrating innovation and new technologies to enhance delivery and execution.
• Project Management: Manage multiple projects in a fast-paced environment, demonstrating strategic thinking, creativity, and a proactive approach.
• Skill Development & Mentoring: Support the creation of innovative tools, processes, and learning programs to address skills gaps, fostering a culture of excellence and continuous improvement.
• Campaign Evaluation: Report and evaluate campaigns for increased learning, benchmarking against world-class creative marketing standards.
• Stakeholder Engagement: Effectively collaborate, advise, and influence key stakeholders, adding value to their thinking and optimizing creative ideas.

Skills and attributes for success

• Develop strong distinctive insightful creative briefs and briefings 
• Proven experience in creative strategy leadership within a global organization.
• Expertise in working with creative advertising agencies and delivering award-winning campaigns.
• Strong technical skills in planning, including research, insights, business strategy, media, analytics, and digital/social strategies.
• Ability to simplify complex inputs into breakthrough creative ideas.
• Excellent communication, presentation, and stakeholder influencing skills.
• Demonstrated success in marketing or digital roles, with omni-channel experience.
• Ability to mentor and coach others, developing a Centre of Excellence capability.
• Generate diverse concepts across multiple channels and experiences.
• Apply strong technical planning skills: research, strategy, media, analytics, digital, and social.
• Proactively provide insight, guidance and bring new ideas to discussions.

To qualify for the role, you must have

• Bachelor’s degree (or equivalent experience).
• 12+ years’ experience in advertising, creative agency, or brand side, with a focus on creative/strategic planning roles.
• Proven track record in creative strategic planning for world-class, award-winning ideas.
• Experience in B2B business (ideally) and collaborative relationships with senior stakeholders.
• Strong stakeholder influencer skill set
• Demonstrate global business acumen, ethics, and cross-cultural sensitivity.