GEO/SEO Optimization

The opportunity

We are seeking an experienced Generative Engine Optimization (GEO) and SEO specialist to support the execution of EY's SEO and GEO strategy across content portfolios within a large, complex digital ecosystem of global and country-specific websites. This role is responsible for applying established governance standards, processes and optimization practices to improve organic search visibility, AI discoverability and content performance.

The GEO SEO Optimization Supervising Associate serves as the operational link between strategy and execution, working closely with global and local teams to ensure consistent adoption of approved SEO and GEO practices across content portfolios and digital experiences. The role focuses on implementing optimization recommendations, driving execution excellence, monitoring performance and supporting continuous improvement efforts.

The ideal candidate is an experienced SEO and GEO practitioner with a proven ability to execute optimization initiatives within large, complex organizations. They are comfortable analyzing performance data, identifying opportunities, implementing improvements and enabling stakeholders to adopt established SEO and GEO standards, processes and best practices at scale.

Key Responsibilities

• Execute SEO and GEO optimization activities to improve search visibility, AI discoverability and content performance.
• Optimize content for traditional search engines, answer engines and AI-powered discovery experiences, including Large Language Models (LLMs).
• Conduct content reviews and implement optimization recommendations to improve organic performance and discoverability.
• Apply SEO and GEO governance standards, processes and operating model requirements across optimization activities.
• Monitor adherence to approved practices and identify opportunities to improve consistency, adoption and implementation quality.
• Escalate governance, policy, process or prioritization issues to appropriate program leads when required.
• Analyze SEO and GEO performance data to identify trends, risks, opportunities and optimization priorities.
• Diagnose causes of underperforming content, declining search visibility or low AI discoverability and recommend corrective actions.
• Use enterprise SEO, GEO and analytics platforms to measure impact, monitor performance and drive continuous improvement.
• Provide practical SEO and GEO guidance to content teams, publishers and market stakeholders.
• Support implementation of SEO and GEO requirements across content, campaign and publishing initiatives.
• Share optimization insights, recommendations and best practices to build capability and encourage adoption of approved standards.

Knowledge and Experience Required

Technical Knowledge

• Strong understanding of SEO fundamentals, including metadata, content structure, internal linking, keyword optimization and search intent.
• Knowledge of technical SEO principles, including crawlability, indexing, site architecture and Core Web Vitals.
• Understanding of AI-driven search ecosystems, Generative Engine Optimization (GEO) principles and how Large Language Models (LLMs) influence content discovery and visibility.
• Experience using enterprise SEO, GEO and analytics platforms to assess performance, identify opportunities and measure optimization impact.
• Understanding of content publishing workflows and the integration of SEO and GEO best practices throughout the content lifecycle.

Business Knowledge

• Working knowledge of EY's service lines, sectors and business priorities.
• Understanding of audience search behavior, content consumption patterns and discoverability requirements within a professional services environment.
• Awareness of regional and market-specific considerations that may influence content performance, localization and search visibility.
• Understanding of governance, compliance and quality requirements related to digital content and publishing.

Qualifications

• 5+ years of experience in SEO, GEO, digital content optimization or related disciplines within large, complex or global organizations.
• Proven ability to execute optimization initiatives, analyze performance data and implement recommendations that improve search visibility, AI discoverability and content performance.
• Experience using platforms such as Conductor, Google Analytics, Google Search Console, Adobe LLM Optimizer, SEMrush, Screaming Frog, ContentKing or similar tools.
• Experience leveraging AI-powered tools, agents and LLMs to support content analysis, optimization, auditing and performance improvement activities.
• Strong analytical and problem-solving skills, with the ability to identify root causes, prioritize opportunities and recommend practical solutions.
• Strong communication and collaboration skills, with the ability to work effectively across global and regional teams and provide practical guidance to stakeholders.
• Ability to support adoption of established governance standards, processes and best practices through stakeholder engagement, enablement and knowledge sharing.
• Ability to manage multiple priorities and deliver high-quality optimization activities in a fast-paced, collaborative environment.

EY | Building a better working world 

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.