Marketing and Insights Performance Manager

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

Discipline-Brand & Marketing Team (BMC In GDS)

Role Type-Marketing & Insights Performance Manager

The opportunity

At EY, we are committed to building a better working world, where our Marketing, Brand and Communications team drives impactful, data-driven strategies. The Marketing Insights and Performance Senior Analyst will lead the development of scalable frameworks and solutions, connecting technical tools with strategic goals to deliver actionable insights.

Key responsibilities

• Lead the end-to-end development of data frameworks to monitor, analyse, and enhance marketing performance.
• Drive cross-functional projects, ensuring timely delivery and alignment with organisational objectives.
• Build, deploy, and maintain advanced dashboards and tools (e.g., Power BI, Adobe CJA and Marketing tools & applications) to deliver real-time insights.
• Identify, implement, and optimise technical solutions (e.g., Alteryx, SQL) to streamline data workflows and improve efficiency.
• Define and monitor marketing KPIs, ensuring alignment with business goals while identifying trends and growth opportunities.
• Manage stakeholder relationships, presenting complex data insights in a clear and impactful way.
• Collaborate with global, marketing, and business teams to ensure data integration and quality standards.
• Lead deep-dive analyses into customer behaviour, market trends, and competitive intelligence to inform strategy.
• During first three months you will be onboarded to learn the EY ways of operating, including all marketing and analytics processes.
• In the first 12 months, Build and foster relationships with cross functional teams and key business owners.

Skills and attributes for success

• Ability to clearly articulate and transform data into a story.
• Engage in cross team collaboration to drive data and insights projects from start to end.
• Eager and fast learner who is willing to expand on core skills.

To qualify for the role, you must have

• Leadership Experience: Proven ability to lead teams and manage projects with multiple stakeholders.
• Technical Proficiency: Expertise in Power BI, SQL, and data automation tools (e.g., Alteryx) for data manipulation and visualisation.
• Data Framework Development: Experience building systems and processes from the ground up to manage marketing data and insights.
• Analytical Expertise: Strong skills in performance analysis and using insights to optimise marketing strategy.
• Project Management Skills: Ability to manage and prioritise complex initiatives, ensuring alignment with business goals.
• Communication Mastery: Skilled in presenting technical information to diverse audiences, including senior leaders.
• Adaptability: Comfort with rapidly evolving tools and data environments, coupled with a proactive approach to learning.
• Educational Background: A bachelor’s degree in marketing, Business, Data Science, or a related field.

Ideally, you’ll also have

• Agile ways of working

Technologies and Tools

• Analytics – Adobe Analytics or Google Analytics. Adobe Customer Journey Analytics.
• Marketing Automation – Marketo, Salesforce etc.
• Data Visualization - Power BI or Tableau
• Project management – Agile certified if possible

What we look for

• Ability to think critically, analyze information, and make actionable recommendations.
• Meticulous attention to detail, organized, and strong project management skills.
• Ability to work as a part of an agile team; independent and showing flexibility during peak hours

What we offer

• Leadership opportunities in high-impact projects shaping global marketing strategies.
• Access to cutting-edge analytics tools and resources.
• A collaborative and innovative work environment that fosters growth.
• Competitive compensation, flexible work arrangements, and continuous learning opportunities.

EY | Building a better working world 

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.