ET BMC - MarTech Solution Architect
Job description
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
Discipline: Brand, Marketing and Communications (BMC)
Role Type: ET BMC - MarTech Solution Architect
The opportunity
The BMC MarTech Solution Architect plays a pivotal role in defining and enabling the future of BMC's digital, data and marketing technology ecosystem. This role is part of the Enterprise Technology CBS Solutions Delivery Team and partners closely with Product Managers in Technology Enablement and cross-functional business teams such as Clients & Industries (C&I), Talent, Alumni and Communications.
The architect is responsible for translating business strategy into target-state architecture, defining the practical transition states required to reach it, and helping leadership and Product Managers convert that direction into prioritized, executable delivery roadmaps. The role brings together business, application, data, integration and technology perspectives to guide investment decisions and enable a scalable, data-driven and AI-enabled future.
The role will also shape the future architecture of BMC's AI-enabled MarTech ecosystem, defining how enterprise platforms, data, AI agents, Model Context Protocol (MCP) services and emerging technologies work together securely and at scale to deliver business value.
Your key responsibilities
- Own and maintain the BMC MarTech architecture strategy, vision and target-state architecture.
- Develop future-state business, capability, application, data, integration and technology architectures aligned to business priorities and enterprise standards.
- Assess the current landscape and define transition-state architectures, capability increments and migration approaches required to reach the target state.
- Partner with Product Managers and business leaders to translate architecture into phased multi-year delivery roadmaps, investment plans and measurable business outcomes.
- Identify cross-product dependencies, sequencing requirements, constraints, technical debt and transformation risks, and ensure these are reflected in delivery planning.
- Produce capability maps, architecture blueprints, heat maps, maturity assessments, integration views and transformation roadmaps that support clear decision-making.
- Translate strategic business needs into end-to-end solution options and recommendations, including benefits, costs, risks, compliance, technical debt and long-term sustainability.
- Advise senior leadership on technology strategy, platform evolution, investment priorities, sourcing choices and the implications of architecture decisions.
- Define and maintain MarTech architectural principles, standards, reusable patterns and reference architectures.
- Define architectural patterns for AI agents, agent orchestration, MCP-enabled integrations and emerging digital worker capabilities across the MarTech ecosystem.
- Assess emerging technologies, including agentic AI, MCP frameworks, orchestration platforms and autonomous workflow capabilities, and determine their applicability to BMC business outcomes.
- Define the governance, security, identity, observability and interoperability patterns required to support AI-enabled products and services at enterprise scale.
- Act as the architectural connector across BMC, ET, C&I, Talent, Alumni and Communications, ensuring alignment across products, programmes and business functions.
- Reduce duplication and complexity by promoting reuse of enterprise platforms, shared capabilities, common data and agreed standards.
- Collaborate with Data Architecture teams to define AI-ready data models, taxonomies, metadata structures and information flows.
- Ensure MarTech platforms integrate effectively with enterprise data lakes, CDPs, analytics platforms, identity services and consent capabilities.
- Assess emerging technologies and evaluate platform and vendor options with Product Management teams.
- Support business cases, portfolio prioritisation, design assurance and enterprise governance forums.
- Promote API-first, event-driven, modular and composable architecture principles.
- Champion security, privacy, accessibility, performance, resilience, observability and global scalability throughout the product lifecycle.
- Communicate complex architectural concepts and trade-offs in clear, business-focused language for executive, product and delivery audiences.
- Serve as a trusted advisor on MarTech strategy, transformation, innovation and platform evolution.
Skills and attributes for success
- Deep knowledge of MarTech ecosystems, including CRM, CDP, CMS, DAM, marketing automation, analytics, identity and consent.
- Strong architecture modelling capabilities across business, capability, data, application, integration and technology domains.
- Proven experience producing current-state assessments, target-state architectures, transition-state designs and migration strategies.
- Experience developing multi-year transformation roadmaps and working with Product Managers to convert architectural direction into sequenced delivery plans.
- Ability to translate executive objectives and business outcomes into actionable architecture, investment priorities and delivery roadmaps.
- Experience leading architecture across complex transformation programmes involving multiple platforms, products and business functions.
- Knowledge of emerging AI architecture patterns, including agentic systems, Model Context Protocol (MCP), orchestration frameworks, retrieval architectures and AI governance.
- Experience evaluating emerging technologies and translating innovation opportunities into pragmatic architecture and product roadmaps.
- Strong commercial and strategic thinking, with experience supporting business cases, option assessments, vendor evaluations and investment decisions.
- Experience designing integrations across multiple enterprise platforms and data ecosystems.
- Strong understanding of enterprise data strategy, data governance, privacy, security and AI enablement.
- Excellent communication, leadership, facilitation and stakeholder management skills, including the ability to influence senior leaders.
- Architecture certification such as TOGAF, ArchiMate or equivalent, with relevant cloud certification desirable.
- Experience with Adobe Experience Cloud, MS Dynamics, CDPs, DAM or comparable enterprise platforms.
Typical architecture outputs
- Current-state and target-state architecture views.
- Transition-state architecture and migration approaches.
- Business capability maps, maturity assessments and heat maps.
- Multi-year architecture and technology transformation roadmaps.
- Solution blueprints, integration architectures and data flow models.
- AI agent, orchestration and MCP-enabled integration architecture patterns.
- Architecture principles, standards, reusable patterns and reference architectures.
- Solution option assessments, architecture decision records and investment recommendations.
- Dependency, risk, technical debt and sequencing views that support portfolio and product planning.
Technologies and Tools
- MarTech and AdTech platforms, including Adobe and demand-side platforms.
- CDP, CMS, CRM, DAM, marketing automation and analytics platforms, including Adobe, MS Dynamics and Microsoft Azure ecosystems.
- AI and agentic platforms, orchestration frameworks, retrieval services and enterprise knowledge platforms.
- MCP-enabled integration patterns and services.
- API-led, ESB, event-driven and composable integration approaches.
- Cloud platforms, including Azure, AWS and GCP.
- Architecture and modelling tools, including LeanIX, ArchiMate and Lucidchart.
What we offer
We offer the opportunity to shape the future of BMC’s enterprise technology landscape, with significant influence across ET, C&I, Talent, Alumni, and Communications. You will collaborate with global teams, drive architectural standards, and help build an AI-enabled future through strong partnership with Data Architecture.
- Continuous learning: You will develop the skills and capabilities needed to thrive in a rapidly evolving digital and AI environment.
- Success, as defined by you: We empower you with tools, flexibility, and support to make a meaningful impact.
- Transformative leadership: You’ll receive coaching, enablement, and opportunities to lead strategic technology decisions that impact the global organisation.
- Diverse and inclusive culture: You’ll be valued for your perspective and empowered to help shape a culture of innovation and inclusion.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.