CBS - BMC - Brand and Marketing - Social Media - Social Media Manager- Assistant Director

Discipline Brand and Marketing

Role Type : Social Media Manager

The opportunity

The position is for a team within EY Global Delivery Services (GDS). The candidate will be leading a team of social media marketers to support EY social media handles and platforms. The candidate will be supporting the social media competency and will be working with the marketing teams and the response management across named EY handles and platforms.

The Social Media Manager – Assistant , will play a strategic role in shaping and scaling EY’s social media presence, driving innovation, audience growth, and community engagement across brand channels. This role will focus on setting direction, enabling effective execution, and ensuring social media activities align with broader marketing and business objectives. The position requires close collaboration with business leaders, marketers, designers, editors, and approvers to guide channel strategy, prioritize initiatives, and translate evolving business needs into relevant social media programs. The Social Media Manager will be responsible for social media strategy including content creation, planning and publishing through EY’s social media tools, ensuring consistency, quality, and timely delivery, while encouraging experimentation with new formats, platforms, and engagement approaches.

In addition, the role will be responsible for monitoring channel performance, identifying opportunities for optimization, and fostering strong online communities through thoughtful engagement and governance. Success in this role depends on strategic thinking, stakeholder partnership, innovation mindset, and the ability to scale social media impact rather than on day to day content creation alone.

Your key responsibilities

• Define and drive the overall social media content and community strategy, setting the editorial vision, storytelling approach, and engagement model across LinkedIn, Instagram, YouTube, and internal advocacy platforms.
• Create audience‑focused content across multiple formats—including social posts, web content, paid creatives, presentations, infographics, and video—ensuring consistency with EY’s brand voice and strategic priorities.
• Oversee the full content lifecycle, from planning and ideation through creation, review, and publishing of high‑quality social and digital content, including leadership narratives and campaign assets.
• Work with business and marketing teams to understand business priorities and work on social media-related projection
• Develop and manage content calendars, ensuring consistency, relevance, and timely delivery across campaigns and stakeholder initiatives.
• Act as the content lead for social media campaigns, translating marketing objectives into compelling, impact‑driven content that drives reach, engagement, and thought leadership.
• Create impact-based campaigns across social media channels such as LinkedIn, Instagram and others
• Work with the internal teams to effectively implement campaigns and monitor them to review performance
• Set and implement social media and communication campaigns to align with marketing strategies
• Organize and participate in events to build community and boost brand awareness
• Be responsible for knowledge and all guidelines for all pertinent social channels and maintain an in-depth knowledge of functionality for those channels
• Assist with crisis management, bad reviews, and negative news communications across named EY platforms
• Build, engage, and nurture the brand’s online community by managing conversations, responding to followers, fostering meaningful interactions, and ensuring a positive, consistent brand presence across social channels.
• Play an active part in the reputation management of the brand, both online and offline
• Acknowledge and respond to social consumer care queries, active monitoring of the brand’s social listening, and escalation of any alerts to key stakeholders
• Monitor EY’s social media platforms and respond to comments and questions in a timely and energetic way
• Measure and report the performance of all digital marketing and social media campaigns, and assess against goals (ROI and KPIs)
• Advice on social media best practices, trends, technologies, and how to provide data-driven insights
• Support EY brand, understand, implement, and strictly adhere to the quality standards and procedures established by EY, including verbal and branding guidelines
• Maintain a consistent and positive presence in discussion forums in order to understand the state of the community
• Plan, draft, and distribute community-focused content through blogs, Twitter, Facebook, and other channels
• Optimize the budget for paid social media marketing
• Continuously evolve tools and new-age technology for effective digital communication and reputation management across all channels

Skills and attributes for success

• 12+   years experience in the B2B / B2C marketing
• Exceptional communication skills – both written and verbal – with the ability to craft compelling narratives across diverse digital formats and channels.
• Proven experience in executing social media marketing campaigns across multiple geographical backgrounds
• Ability to work independently and flexibly
• Attention to detail and accuracy
• Outstanding written and oral communications
• Strong familiarity with the business applications of social media platforms (Facebook, X, YouTube, LinkedIn, etc.)
• Knowledge of project management and web design best practices
• Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns
• Strong written and verbal communication skills
• Experience of social media tools listening and management tools

To qualify for the role, you must have

• Previous exposure to tools like Sprinklr, Hootsuite
• Understanding of analytics tools like Adobe Analytics
• Project management experience
• Previous experience on Azure or Service desk tools like Zendesk or Service Now
• A strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
• Ability to understand results and deliver improved social media results
• Support collaborate on campaign and projects, being willing to try and test new features.

Ideally, you’ll also have

• Previous exposure to tools like Sprinklr
• Understanding of analytics tools like Adobe Analytics
• Project management experience
• Previous experience on Azure or  Service desk tools like Zendesk or Service Now

Technologies and Tools

• Experience with Social Media Management Systems (e.g., Sprinklr, Hootsuite, Brandwatch, etc.)
• MS Office — Word, PowerPoint, Excel
• Tracking social media insights through dashboards like Sprinklr, Facebook insights, Twitter insights, Adobe Experience Manager, etc

What we look for

• Proven passion and extensive knowledge of social media
• Ability to think critically, analyze information, and make actionable recommendations
• Demonstrated skill in multi-tasking in a fast-paced, changing environment
• Understand, support, implement, and adhere to the quality standards and procedures established by EY, including verbal and branding guidelines
• Working in international and diverse, cross-cultural environments
• Team management experience for managing teams both in-person and remote
• Experience working from remote locations, multiple teams

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching, and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.