CBS - BMC - Brand and Marketing - Performance Marketing - Assistant Director

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Title:Measurement Insights Lead

Discipline:Marketing & Analytics

Role Type:Performance Marketing & Analytics

Role rank:Assistant Director (Manager)

Reporting to:Global : BMC – Analytics & Insights Leader

Position overview

As a Data and Business Analyst EY, you will play a pivotal role in turning data into actionable insights to support strategic decision-making. You will be responsible for collecting, analysing, and visualising data, while working closely with cross-functional teams to provide valuable business insights.

Your key responsibilities

• Data Collection and Preparation:
  • Gather data from various sources, including databases, spreadsheets, digital communication platforms and external systems.
  • Clean, transform, and validate data to ensure accuracy and consistency, using tools such as excel and Alteryx.
• Data Analysis:
  • Perform statistical analysis and generate reports to identify trends and patterns.
  • Develop predictive and prescriptive models to support business decisions.
  • Conduct ad-hoc analyses to address specific business questions.
• Data Visualisation:
  • Create interactive and informative dashboards using tools such as PowerBI.
  • Communicate insights through data visualizations, charts, and graphs.
  • Translate complex data into easy-to-understand and compelling visual formats.
• Reporting and Presentation:
  • Prepare and present regular reports and presentations for stakeholders.
  • Summarise findings, derive insights, and make actionable recommendations.
• Cross-functional Collaboration:
  • Collaborate with departments across the organisation to understand their data needs.
  • Work with stakeholders to gather requirements and ensure data supports their objectives.
• Software Proficiency:
  • Utilise advanced Excel skills to perform in-depth data analysis.
  • Harness Alteryx to automate data processing and integration tasks.
  • Develop interactive and insightful reports using PowerBI.
  • Gather data from multiple data sources including Marketo, Sprinklr, and Adobe Analytics.

Skills and attributes for success

• Bachelor's degree in a related field (e.g., Business, Marketing, Statistics, Data Science).
• Relevant certifications in data analysis, insights or business intelligence.
• Proven experience in data analysis, insights, business intelligence, or a related role.
• Advanced proficiency in Microsoft Excel.
• Proficiency in PowerBI for data visualisation and reporting.
• Excellent problem-solving and critical-thinking skills.
• Strong attention to detail and ability to work with large datasets.
• Effective communication and presentation skills.
• Ability to work collaboratively in a team and manage multiple projects.
• Proactive mindset and go-getter attitude.
• Demonstrated ability to work under pressure and manage competing priorities.

Preferred but non-essential experience:

• Proficiency in Alteryx for data preparation and automation.
• Deep understanding of digital channel data frameworks including Adobe Analytics, Sprinklr, and CRM systems – Marketo is highly preferrable.
• Experience within marketing insights, research, or digital environments.
• Team Leadership: A motivational team player adaptable during peak periods.

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