CBS - BMC - Brand and Marketing - Marketing-Data Reporting Analyst-Senior Associate-UKI

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Summary

We are looking for two highly skilled data and reporting senior associates to join our team. The successful candidates will be responsible for managing and analysing the quality of incoming and existing marketable data, defining and delivering strategic marketing automation reporting and analysis, and giving BMC visibility of all campaign metrics across all platforms.

The opportunity:

Join our GDS – Digital Marketing CoE and you will help support the important business enablement functions that keep our organization running strong. As an operation professional, you will work across teams both onshore and offshore to provide the knowledge, resources and tools that help EY deliver exceptional quality service to our clients, win in the marketplace and support EY’s growth and profitability.

With so many offerings, you can develop your career through a broad scope of engagements, mentoring and formal learning. That’s how we develop outstanding leaders who team to deliver on our promises to all our stakeholders, and in so doing, play a critical role in building a better working world for our people, for our clients and for our communities. Sound interesting? Well, this is just the beginning. Because whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

The practice also works closely with the Region/Service Line/BD team to enable business decisions with the help of data analysis and reporting (sales and pipeline, revenue etc). This role requires the ability to combine strong analytical skills and a strategic mind set with real-world perspective driven by an understanding of both clients’ experiences and broader marketplace drivers. A collaborative mind set is also crucial, as the person in this role will have a key role to play in supporting networks.

Your key responsibilities:

• Support the build of a fully functioning marketing database that gives BMC visibility and management of target audiences
• Support with data standardisation, cleansing and updating to ensure data is kept accurate and clean
• Support with managing consented data and working with teams to provide insights into re-engagement
• Support in identifying and maintaining key target audience groups across UK Priority accounts and input into the dashboards.
• Give BMC visibility of all campaign metrics across all platforms
• Track BMC achievement against strategic objectives.
• Train the team on the new database
• Impart knowledge to team members on data quality and best practices. Also conduct discussions with wider BMC colleagues and team members on improvements
• Support on delivery of the data strategy working with the relevant leads across the workstreams as needed
• Input into the BMC onboarding of the new CRM system

Skills and attributes for success

• Capable of engaging effectively with multiple stakeholders, understanding the objectives of their programs/initiatives.
• Interact effectively and maintain good rapport among a diverse group of team members, customers, and colleagues, demonstrating tact and diplomacy
• Interact directly with the stakeholders to capture first level requirements for the projects and capture the requirements for complex projects
• Effectively handle routine tasks including follow-up and respond appropriately to unexpected situations, communicating the concerns to the CoE leadership as required
• Demonstrate best work practices within department and among other teams
• Team management and mentoring skills

To qualify for the role, you must have

• Bachelor's degree in Marketing, Business Administration, or a related field
• 3+ years of experience in marketing data analysis, preferably with a Marketing Automation solution such as Marketo, Cvent, Clever Tap and CRMs such as MS Dynamics or Salesforce
• Strong analytical skills and experience with data visualization tools such as Tableau or Power BI
• Strong excel skills
• Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams
• Understanding Knowledge of GDPR compliance and risk management
• Strong research skills

Ideally, you’ll also have

• Graduate / Post-graduate degree - (Business Administration and Management) with 3 to 5 years of work experience
• Understanding of GDPR and its impact on data management

Technologies and Tools

• MS Office - Demonstrated expert level experience in MS Office (Word, Excel & PowerPoint)
• Expert level experience in Power BI.

What we look for

• Self-motivated towards continuous learning and upskilling.
• Solution oriented - Ability to focus on solutions in case of ambiguity /uncertainties and not stuck with the problem.
• Display a positive attitude, interest to learn new things, capability to work under pressure and thinking out of the box.
• Content management – Familiar with maintenance of SharePoint, MS office (Excel and PowerPoint proficiency is a must)
• Demonstrate excellent stakeholder management

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

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