CBS - BMC - Brand and Marketing - Channel Specialist

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

Discipline Web Marketing

Role Type  Channel Specialist

The opportunity

The Channel Specialist plays a key role in shaping and optimizing digital content across multiple platforms. In this role, you will manage high-visibility content on a global scale, and drive engagement through strategic content curation and optimization. You will be responsible for overseeing video content uploaded to Brightcove, ensuring quality control, proper organization and best practices to enhance user experience. Additionally, you will have the chance to influence the firm’s digital presence by managing the global YouTube channel and refining content strategies.

Your key responsibilities

• Be the main point of contact with BMC stakeholders seeking to publish webcast and podcast on global EY.com working with them from topic ideation through to page build and optimization.
• Approve content for the firm’s global webcast and podcast pages, ensuring high engagement and relevance.
• Oversee, edit and build pages for Tier 1 and Tier 2 webcast and podcast pages.
• Ensure proper video archiving and removal of outdated content to maintain a relevant and streamlined video library.
• Collaborate with internal teams to ensure consistency in branding and messaging across video assets.
• Maintain and manage video publishing workflows and governance guidelines within Brightcove.
• Stay updated on Brightcove features and industry trends to enhance video content strategy and platform utilization.
• Manage the global YouTube channel, maintaining content quality, optimizing playlists, and implementing archiving parameters.
• Develop and implement best practices for video content, including updating the YouTube playbook and approving new playlists.
• Analyze and report on key performance metrics for YouTube videos, webcast pages, and podcast pages.
• Use data-driven insights to refine content strategies and improve engagement.
• Review content and suggest how best to optimize for SEO performance, including conducting keyword research, and editing/writing page titles, meta descriptions, h-tags and body content.
• Understand website taxonomy and ensure new content is tagged effectively
• Keep abreast on new functionality and/or any process changes that are implemented by the central web governance team; remain up to date on any changes to SEO approach established by major search engines.

Skills and attributes for success

• Write/edit web copy that’s engaging, brand-compliant and search engine-optimize
• Lead and collaborate with global and remote teams to execute digital strategies effectively
• Advise senior stakeholders on the best way to shape their ideas into compelling content that has a distinct point of view and adds value to the target audience
• Advocate for digital best practices and how to use different content types/formats and design elements to create effective, engaging user experiences
• Make decisions throughout a project that balance the need to meet a deadline and still meet the original requirements of the project
• Work independently to complete multiple tasks within a fast-paced environment

To qualify for the role, you must have

• Excellent US English written and verbal communication skills, with an understanding of how messages may be received globally
• Strong understanding of digital publishing and best practices
• Strong understanding of YouTube content strategy, playlist curation, and video performance tracking
• Strong knowledge of SEO relating to content development
• Experience working within a content management system to create outstanding digital experiences
• Strong influencing skills
• Strong project and time management ability
• Strong organizational skills to handle multiple tasks, meet deadlines, and drive strategic initiatives
• Proficiency in tracking engagement metrics and using insights to refine content strategies

Ideally, you’ll also have

Experience and be comfortable working closely with global teams

Technologies and Tools

Proficient in AUP tool, YouTube, Brightcove, Conductor, and Adobe Analytics.

What we look for

• Bachelor’s or master’s degree
• professional, confident, and enthusiastic candidate; adapt to flexible work timings; demonstrate exceptional work ethic and customer focus
• Minimum 8 years of work experience in Digital content management

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. 
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way. 
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs

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