CBS-BMC-Brand & Marketing-Marketing Management-Senior Marketing Prog Mgr & sub competency team lead

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

Discipline :  Brand and Marketing

Role Type : Senior Marketing Program Manager

The opportunity

The GDS Senior Marketing Program Manager (Associate Director) will be responsible for bringing both external and internal marketing programs to life by deeply understanding EY’s business and marketing strategies. This role translates business priorities into world-class execution and delivery, ensuring that BMC programs create measurable impact globally and locally, integrate across sectors, and deliver sustainable results.

Marketing programs may span multiple channels and formats, including:

• Thought leadership reports and articles
• Web presence and SEO
• Social media and paid campaigns
• Events and webinars
• Media outreach and public relations
• Internal communications
• Email campaigns and other digital initiatives

This role requires an experienced, energetic, and resilient team player with a strong understanding of what it takes to deliver integrated, multi-channel marketing programs in a complex, matrixed environment. The successful candidate will work closely within agile teams, leveraging the capabilities of existing GDS teams and managing BMC expectations through strong relationship-building and collaboration with client-serving subject matter experts.

The Senior Marketing Program Manager will lead end-to-end campaign operations, including:

• Strategic planning and timeline development
• Budget management and resource allocation
• Execution across digital, social, event, and print channels
• Performance tracking, reporting, and optimization
• Stakeholder engagement and alignment

Your key responsibilities

Senior Marketing Program Manager (Individual Contributor – IC)

Strategic program leadership

• Define and drive the vision, objectives, KPIs, and success metrics for global marketing programs.
• Translate complex business goals into actionable, scalable marketing strategies.
• Establish project and governance structures, including timelines, budgets, and resource plans, to ensure programs are delivered on time and within scope.

Cross-functional collaboration and influence

• Partner with internal creative, PR, communications, and product teams, as well as external agencies, to deliver differentiated and high-quality content.
• Influence global sector and regional marketing teams to adopt and activate program outputs in their go-to-market strategies.
• Manage relationships across geographies and functions (e.g., Business Development, Markets, Talent, Finance) to ensure alignment and integration.

Executive audience engagement

• Develop compelling, insight-led content tailored to senior business audiences, aligned with brand positioning and thought leadership goals.
• Optimize thematic direction and research scope to reflect evolving executive agendas and market dynamics.

Integrated campaign execution

• Lead integrated promotion across paid, earned, and owned media channels, ensuring consistent messaging and maximum reach.
• Combine knowledge of project management, marketing tactics, and customer insights to create and maintain project plans for multi-channel campaigns.
• Collaborate with design teams on social media and advertising assets to ensure brand consistency and impact.
• Update and manage web presence using content management systems, ensuring timely and relevant content delivery.

Stakeholder enablement and advocacy

• Engage internal stakeholders to build program awareness and equip client-facing teams with relevant materials and messaging.
• Act as a strategic advisor to sales and business development teams, aligning marketing efforts with pipeline acceleration.
• Conduct regular team meetings, present progress reports, and analyze campaign outcomes to inform future strategies.

Data-driven decision making

• Use marketing analytics and performance insights to prioritize resources, optimize campaign effectiveness, and demonstrate ROI.
• Support continuous campaign optimization efforts, including A/B testing, performance tracking, and reporting for executive stakeholders.
• Manage overall and campaign-specific budgets, including invoicing and spend tracking, and advise on deviations from plan.

Senior Marketing Program Manager (Sub-competency Team Leader – TL)

• Define and drive strategic priorities for the Brand and Marketing competency pillar, ensuring alignment with broader business goals.
• Report progress on key initiatives and metrics to leadership regularly, providing insights and recommendations for continuous improvement.
• Act as the single point of contact for critical business requirements and leadership asks related to the competency.
• Manage end-to-end hiring and requisition processes in collaboration with Talent, Business Operations, and Hiring Managers.
• Oversee onboarding and the integration of new team members to ensure a smooth transition and early productivity.
• Proactively address capacity and operational challenges across locations, balancing workload and optimizing resource allocation.
• Ensure smooth service delivery across teams and geographies, maintaining high standards of quality and responsiveness.
• Lead performance management activities, including goal sheet tracking, role charter updates, and competency dashboards.
• Ensure compliance with business and operational standards, maintaining business-as-usual (BAU) excellence.
• Facilitate regular internal communications (e.g., leadership meetings, team meetings, newsletters) to align on goals, share updates, and foster engagement.
• Collaborate closely with Hub SPOCs to track and report on key initiatives and activities within the competency.
• Oversee the Year-End Review (YER) process, including communications, expectation setting, and stakeholder engagement.
• Champion professional development and upskilling initiatives within the competency, identifying growth opportunities and facilitating learning.
• Foster a culture of collaboration, innovation, and accountability across the team.
• Represent the competency in cross-functional forums and advocate for its strategic value within the broader organization.

To qualify for the role, you must have

• 12–15 years of progressive experience in B2B marketing and communications, preferably within professional services or similarly complex industries.
• Proven ability to lead high-profile, multi-channel marketing programs, including end-to-end campaign management across paid, earned, and owned channels.
• A strategic mindset with strong commercial acumen and the ability to translate business objectives into impactful marketing initiatives.
• Demonstrated success in developing and executing large-scale brand-building campaigns, including thought leadership and executive-level content.
• Strong people leadership experience, including line management, cross-functional team coordination, and mentoring across geographies.
• Proven ability to manage complex programs with multiple stakeholders, workstreams, and competing priorities in a matrixed environment.
• A strong digital marketing background, with expertise in omni-channel strategies, targeting, and performance optimization.
• Experience with marketing operations, including hiring, performance management, and process improvement within a competency or pillar structure.
• Excellent planning, budgeting, and performance measurement skills, with the ability to manage campaign finances and demonstrate ROI.
• Outstanding written and verbal communication skills, with a track record of engaging senior stakeholders and driving alignment across teams.
• A collaborative and resilient approach, with the confidence to influence senior stakeholders and drive change.
• Ability to work at pace, with a flexible and solutions-focused mindset to adapt to evolving business needs.
• Strong analytical and critical thinking skills, with the ability to generate actionable insights from stakeholder feedback and campaign data.
• Experience in agile team environments, with the ability to motivate teams and deliver programs within tight timelines.

Critical competencies

• Strategic thinking and business acumen
• Executive-level communication and storytelling
• Project and stakeholder management
• Analytical mindset with proficiency in marketing performance tools
• Adaptability and innovation in a fast-paced, matrixed environment
• Deep understanding of B2B buyer journeys and content marketing best practices

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across eight locations – Argentina, Hungary, India, Mexico, the Philippines, Poland, Spain and Sri Lanka – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

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