CBS-BMC-BMC Enablement-Measurement andInsight-Business Analyst-Marketing-Senior Associate

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

Discipline Measurement & Insight

Role Type  Business Analyst

The opportunity

The Business Analyst will play a Techno-Functional role to analyze multi-channel data, provide actionable insights that support strategic decision-making and enhance business performance. This role involves close collaboration with BMC teams to understand business needs and develop data-driven solutions.

Key responsibilities

Requirements Gathering:

• Works with business stakeholders to understand their needs and define data and reporting requirements.
• Consulting with multiple industry stakeholders around tagging and tracking of assets.

Project Management:

• Manages data-related projects, ensuring they are delivered on time and within budget.
• Collaborate with cross-functional teams, including BMC marketing and product development to ensure alignment and maximize impact.
• Continuous Learning and Development:
• Stay updated with the latest trends, tools, and technologies in data analytics and business intelligence.
• Stay abreast of industry trends and advancements in marketing analytics, GenAI, Power Apps, Power Automate, Co-Pilot etc bringing innovative ideas and best practices to the team.
• Continuously improve technical skills and business acumen.

Stakeholder Engagement:

• Communicates complex data concepts and findings in a clear and understandable manner to non-technical business stakeholders.

Compliance and Risk Management:

• Ensures that data handling and analysis comply with legal and regulatory requirements.

Skills and attributes for success

• Ability to clearly articulate and transform data into a story.
• Engage in cross team collaboration to drive activations from start to end.
• Eager and fast learner who is willing to expand on core skills.

Qualifications

• Expertise across prominent marketing analytics tools such as Adobe Analytics / Google Analytics, Marketo, Target, Search Console, Sprinklr etc
• Strong proficiency with analytics software and data visualization tools (e.g., Tableau, Power BI).
• Proficiency in Visual Studio and strong skills in SQL or PL/SQL for database development.
• Experience working with APIs (SOAP/REST) and integrating data from various sources.
• Solid working knowledge of relational database development.
• Familiarity with Power Apps and Co-Pilot for enhanced productivity.
• Strategic thinker with a customer-centric mindset and a passion for uncovering insights that drive business growth.
• Strong analytical, problem-solving, and leadership skills.
• Demonstrated leadership skills with the ability to drive projects to completion in a fast-paced environment.

Technologies and Tools

• Platforms – Google Ads, LinkedIn, Adobe, Viva Engage, etc
• Analytics – Adobe Analytics
• Data Base -SQL DB
• AI – Copilot Studio
• Project management
• Business Analyisis
• Web Analytics Tools

What we look for

• Ability to think critically, analyze information, and make actionable recommendations.
• Meticulous attention to detail, organized, and strong project management skills
• Ability to work as a part of an agile team; independent and showing flexibility during peak hours

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. 
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way. 
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs

EY | Building a better working world 

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.