Senior Manager - Marketing, Communications & Digital Transformation - Public sector

Senior Manager - Marketing, Communications & Digital Transformation - Public sector

Location: Katowice - 2 days in office / 3 days remote

Let us introduce you the job offer by EY GDS Poland – a member of the global integrated service delivery center network by EY.

EY Studio+ is seeking a Senior Manager – Marketing, Communications & Digital Transformation in International Public Institutions to join our growing European team.

As a senior leader within EY Studio+, you will operate at the intersection of strategy, creativity, and technology, delivering agency-like services (marketing, communications, customer experience, digital transformation) to International Public Institutions (e.g. European Union Institutions and Agencies)

You will be part of a multidisciplinary network combining consulting, design, data, and technology capabilities, supporting public clients in designing and delivering high-impact communication strategies, digital services, and citizen-centric experiences.

This role requires proven experience both in consulting and/or creative agencies, with strong exposure to public institutions projects, framework contracts, and multi-stakeholder delivery environments.

The opportunity

This is a leadership opportunity for an experienced professional who can combine:

• Strategic advisory
• Creative/agency delivery
• EU public sector expertise
• Business development & account growth

You will act as a trusted advisor to International Public Institutions, lead high-impact programmes, and contribute to the growth of EY Studio+ in the public sector and institutional market.

Studio+ focuses on customer transformation, marketing excellence, and digital experience delivery, including:

• marketing strategy and operations
• customer journey and CX design
• digital platforms and campaigns
• data-driven communication and engagement

Your role will adapt these capabilities to the ecosystem, including communications-driven programmes and digital public services.

Your key responsibilities

• Act as a trusted advisor to International Public Institutions like European Commission DGs, Agencies, and EU bodies
• Build and maintain strong relationships with senior institutional stakeholders
• Translate policies, programmes, and communication objectives into actionable strategies and delivery roadmaps  
• Lead end-to-end delivery of marketing, communication, and digital transformation programmes, including:

• Communication strategies and campaigns
• Stakeholder engagement and outreach programmes
• Digital platforms, portals, and citizen-facing services
• Brand, content, and experience design

• Manage multi-partner consortia and multidisciplinary teams
• Oversee creative, digital, and analytical workstreams

Identify and develop opportunities across:

• framework contracts
• open tenders and calls for proposals

Lead or contribute to:

• proposal development and bid strategy
• consortium building and partner coordination
• commercial shaping and pricing

• Expand EY Studio+ positioning in the public institutional ecosystem through networking, events and client engagement
• Apply Studio+ capabilities to public institutions contexts, including:

• Customer & citizen experience design
• Data-driven marketing and communication
• Digital transformation and service design

• Bridge business, design, and technology to deliver impactful solutions

Skills and attributes for success

• 10–14+ years of experience in consulting, creative agencies, or hybrid environments
• Proven experience delivering projects for public institutions or international public sector organizations
• Strong experience in public sector in at least one of:

• marketing & communications
• digital experience / CX
• digital transformation

• Hands-on experience in:

• managing complex, multi-stakeholder programmes
• working within public tenders, framework contracts, or consortia environments

• Strong commercial acumen:

• proposal writing
• bid management
• account growth

• Excellent stakeholder management and communication skills
• Demonstrated leadership in managing multidisciplinary teams

To qualify for the role you must have

• Experience in consulting OR creative agency environments (ideally both)

Proven track record of:

• delivering communication, marketing, or digital transformation projects
• working directly with Public Institutions (e.g., European Commission, Agencies)

Experience in:

• procurement processes and/or project frameworks
• multi-country or consortium-based delivery

• Ability to operate effectively with senior-level stakeholders (C-level / Directors / Heads of Unit)
• Fluency in English

Ideally, you’ll also have

• Experience working on programmes for DGs such as:

• DG COMM, DG CNECT, DG GROW, DG RTD, etc.

Understanding of:

• policies landscape
• public communication and citizen engagement

Experience with:

• marketing technologies (CRM, automation, analytics platforms)
• digital service design / UX

• Additional EU languages

What we look for

• Senior leaders with a strong Public Sector and Digital Transformation consulting background and the ambition to build and grow high-performing teams
• Professionals who combine strategic thinking with hands-on delivery leadership
• Individuals who are client-centric, collaborative, and motivated to make a lasting impact
• Leaders who inspire trust, challenge conventional thinking, and actively contribute to EY’s growth and culture

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across nine locations –  Argentina, Hungary, India, the Philippines, Poland, Sri Lanka, Mexico, Spain and the United Kingdom – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

About EY

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

The exceptional EY experience. It’s yours to build.

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