GTM Marketing Manager

Location: Johannesburg, South Africa 
Function: Brand, Marketing & Communications (BMC) 
Reporting to: GTM Lead (Africa) 

The opportunity 

At EY, we are committed to shaping the future with confidence by helping our clients navigate complexity and unlock growth. Within Brand, Marketing & Communications (BMC), we bring this to life by taking our solutions to market in a way that is clear, differentiated and impactful. 

We are looking for a GTM Marketing Manager to play a key role in driving integrated Go-to-Market (GTM) campaigns across priority solutions, sectors and accounts. This is a marketing-led role, focused on campaign strategy, activation and execution, working as part of a highly collaborative BMC team. 

You will act as a trusted marketing advisor to the business, ensuring all campaigns are client-centric, insight-led and aligned to EY’s growth priorities.

Your key responsibilities 

Lead integrated Go-to-Market planning and execution 

• Develop and deliver end-to-end GTM plans aligned to business priorities and growth themes 

• Translate business strategies into clear value propositions, messaging and campaign plans 

• Define target audiences, key messages and channel approach to drive market impact 

• Ensure all campaigns are client-focused, commercially relevant and outcome-driven 

Drive multi-channel marketing delivery 

• Lead execution of campaigns across key channels, including:  

• Digital platforms and web (ey.com) 

• Social media (with a strong focus on LinkedIn) 

• Thought leadership (reports, articles, client stories) 

• Email and marketing automation 

• Events, webcasts and client engagement platforms 

• Ensure strong integration across channels and consistency of messaging 

• Identify opportunities to innovate through content formats and engagement approaches 

Work collaboratively across BMC 

• Operate within a highly collaborative, matrixed BMC environment, working across:  

• Communications 

• Social and digital marketing 

• Client experience and events 

• Marketing operations and traffic 

• Demonstrate strong communication skills, ensuring clarity, alignment and consistency across all campaign elements 

• Translate complex stakeholder input into clear, actionable marketing outputs 

Build strong stakeholder relationships 

• Act as a strategic marketing partner to Service Line Leaders, Sector Leaders and account teams 

• Build trusted relationships with senior stakeholders across the business 

• Provide guidance on GTM strategy, messaging and channel selection 

• Influence and align stakeholders to deliver cohesive and effective campaigns 

Ensure strong project management and delivery discipline 

• Lead end-to-end campaign delivery, managing timelines, dependencies and approvals 

• Work closely with the broader BMC team to ensure efficient and high-quality execution 

• Maintain strong focus on governance, risk and brand consistency 

• Manage multiple campaigns simultaneously in a structured and disciplined manner 

Embed client-centricity and engagement 

• Ensure all marketing activity reflects a deep understanding of client needs and market dynamics 

• Support the development of high-impact client experiences and engagements 

• Leverage insights, case studies and market trends to enhance campaign relevance 

Marketing technology and innovation 

• Strong interest and working knowledge of marketing technology and digital tools 

• Practical understanding of how AI can be applied in marketing, including content, targeting and analytics 

• Ability to translate technology capabilities into practical marketing outcomes 

• Comfortable working in a data-informed and digitally enabled environment 

Measure and optimise performance 

• Define clear KPIs and success metrics for campaigns 

• Track performance across digital, social, events and engagement metrics 

• Provide insight-driven recommendations to optimise future campaigns 

• Contribute to a culture of continuous improvement and accountability 

Skills and attributes for success 

• Strong marketing capability, with experience in integrated campaigns and GTM execution 

• Ability to operate effectively in a collaborative, matrixed environment 

• Excellent communication and interpersonal skills, with the ability to engage and influence senior stakeholders 

• Strong project management and organisational skills, with attention to detail 

• Commercial mindset, with a focus on impact, outcomes and client relevance 

• Proactive, adaptable and able to manage multiple priorities in a dynamic environment 

Experience required 

• Relevant experience in marketing, campaign management or GTM roles 

• Experience in a professional services or B2B environment advantageous 

• Exposure to integrated marketing, digital channels and client engagement 

What we offer 

At EY, you will be part of a globally connected BMC team, working at the intersection of brand, marketing and communications to drive meaningful impact for our clients and our business. 

You will have the opportunity to: 

• Work with senior leaders and priority clients 

• Shape and deliver high-profile campaigns and market initiatives 

• Build deep expertise in Go-to-Market strategy and integrated marketing 

• Be part of a team that values collaboration, innovation and delivery excellence 

About EY 

At EY, our purpose is to build a better working world. Guided by our global strategy, we are committed to helping our clients, our people and our communities navigate change with confidence. 

Through our distinctive brand and integrated approach to market, we are focused on helping organisations shape the future with confidence, bringing together deep sector insights, innovative thinking and high-impact delivery.