Public Relations Leader (Tax), Assistant Director

Location: Hoboken, Charlotte, New York, Boston, Atlanta, Miami, Chicago, Philadelphia

Join our Brand, Marketing and Communications (BMC) team and you’ll directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.

The opportunity

You will be responsible for supporting the director in developing and executing public relations initiatives to support business strategies and promote EY’s image in the market with firm events, sponsorships and news through national publications and media relations. You’ll serve as the first point of contact for media inquiries, assist firm leadership, service lines, industries, Americas Talent Team (ATT) and area teams by building media relationships, thought leadership and delivering strategic messaging to the marketplace. This will involve a combination of proactive media outreach and deadline-driven, reactive media relations that requires constant collaboration with firm leadership and region and global communication teams.

Your key responsibilities

You’ll be responsible for collaborating with EY senior leadership to understand business objectives and establish public relations programs that promote the firm’s brand and capabilities. You’ll develop and execute public relations plans, including media relations initiatives for coverage of EY’s public sponsorships and events. You’ll promote EY through media briefings, news releases, conferences, roundtables and articles to gain positive exposure leading to business opportunities. You’ll also be responsible for contributing to EY’s national thought leadership development and executive visibility.

Skills and attributes for success

• Adept at developing and fostering relationships with journalists (television, radio, magazine and newspaper) to facilitate the promotion of the firm through these venues to gain positive exposure leading to business
• Ability to coordinate national public relations strategies with regional public relations efforts to leverage the promotion of the firm across multiple venues
• Ability to assist leadership in providing crisis management support, conduct media outreach and manage relationships with US, trade and regional media
• Adept at overseeing press collateral development along with retaining and managing outside PR agency support

To qualify for the role, you must have

• 10-plus years of public relations/communications-related experience
• Bachelor’s degree or equivalent experience, with a MA preferred
• Demonstrated success in building internal and external relationships at a senior level with a proven track record of success in public relations
• Understanding of the complexities of dealing with the media — identifying opportunities without creating risks
• Excellent written and verbal communication skills (including presentations) as well as listening, interpretation and influencing skills
• Excellent project management skills, team building and interpersonal communication skills

Ideally, you’ll also have

• Ability to drive the content and initiatives behind strategic touch points and relationship-building efforts
• Possesses deep knowledge in public relations and communications plans
• Ability to analyze appropriate communications channels to build awareness of the firm’s key messages
• Adept at working on client-related projects

What we look for

We’re looking for individuals who have strong business acumen and personal leadership.  Innovative, creative thinkers who are strategic, collaborative and consultative and who can bring a fresh perspective will thrive in this environment.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.