Website & Digital Content Manager

Website & Digital Content Manager 

General Information

Location: Dublin

Available for Work Visa Sponsorship: No

Business Area: UKI CBS Brand, Market and Communications

Contract Type: 12 Month Fixed Term Contract

EY is a global leader in technology, law, strategy, assurance, tax, and consulting.

The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

An opportunity has opened up for an ambitious, creative and skilled Website & Digital Content Manager to join our Central Marketing Team on a one year fixed term contract. The successful candidate will play a key role in building our brand and communicating our exciting initiatives through our EY Ireland website.

Within EY CBS Marketing, you will have your finger on the pulse for all major activities and growth areas for the firm. Supported by the wider team, you will play an integral role in bringing our service offerings to life through our website content and marketing activities.

The successful Website Content Manager will own and manage the EY Ireland website (ey.com/ie) and lead on our website content online activities, advising on crafting best practice engaging user experiences, and supporting with our brand lead generation activities. We are searching for a resourceful, motivated and enthusiastic individual, who will play a key role in the delivery of an enhanced digital presence. They will be passionate about using data and analytics to lead the way in creating the roadmap for successful website activity for a leading Global firm.

The opportunity

Reporting to the Head of Digital Marketing, the Website Manager will own and oversee the successful operations and workflow of the EY Ireland website. Primarily, managing the upload and delivery of best-practice global/local EY content provided by our service lines, proof reading content and optimising for SEO and recommending on best practice, briefing on and managing the successful delivery of our campaigns by advising on best-practice website features and functionality and lead generation. They will spearhead the consistent development and optimisation of the site to continually advance our customer experience, such as user journey mapping, SEO developments, personas, and advanced analytics.

This role will provide an opportunity to work across all aspects of digital marketing and will play an integral role in the delivery of digital-first, go-to-market campaigns.

Within EY, you’ll have the opportunity to develop your skills, and make an impact. If you have a passion for managing high-performing websites and have a keen eye for striking digital content, SEO and analytics, we’d love to hear from you. 

Your key responsibilities

• Overall project and timeline management of EY website growth drivers. Ensuring timely project plans and workflow scheduling for the digital team and across the EY Markets team, bringing digital website projects (campaign launches, content uploads) to close in a timely manner.
• Manage, edit, optimise and maintain all content on ey.com/ie, with support from our page-building team
• Manage the site taxonomy and structure to provide an optimum user experience and support lead generation
• Lead our site development, growth, and inbound pipeline/lead generation activities through integrated website campaign planning, UX and User journey mapping.
• Manage and guide our website page builder with content optimisation, tagging, and SEO for increased search rankings while also being a mentor for growth and development within the team from a website perspective.
• Oversee our lead generation campaign activity via the EY Ireland Website: management of the contact forms, CTA’s and guiding on the best user experience and tool integration.
• Oversee the schedule of global thought leadership content (in association with our Content team)
• Measure, analyse and report on website performance
• Oversee and amplify relationships between the site and social media platforms
• Ensure EY adheres to all privacy and cookie policies in affiliation with our Global Teams and that the site is up to date and compliant at all times
• Contribute to digital transformation projects, such as the intranet, with our global team
• Participate in our global professional community of website editors for continuous site improvement.
• Work as part of a team and independently with a key eye for spotting opportunity for growth.

Requirements:

• Bachelor’s Degree in Business, Marketing, Digital Marketing or equivalent
• 5+ year’s experience in  website management, incorporating lead generation and SEO experience is crucial for this role. A commercial background is desirable (ideally in a B2B background)
• Experience of AEM, Adobe Analytics, Marketo or similar CRM system would be advantageous
• Experience in data analysis to help improve performance and influence the website strategic roadmap
• Experience editing and optimising content for user search and increased traffic and mapping user journeys and personas
• Excellent stakeholder management in order to gain support for site strategies and editorial standards from senior stakeholders

What working at EY offers

We offer a competitive remuneration package. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

• Support and coaching from some of the most engaging colleagues around.
• Opportunities to develop new skills and progress your career.
• The freedom and flexibility to handle your role in a way that’s right for you.

All our employees are given a benefits package which they can tailor to suit their individual preferences. Our range of benefits include:

EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.

Career Progression

• When you join EY, you will be supported to ensure that you are enhancing your skills from day one.
• Continuous learning, where you can develop the mindset and skills to navigate whatever comes next.
• As you grow and develop here, you’ll discover opportunities to help customise your career journey, so that it’s as unique as you are - success is defined by you, we will provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership, we will give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture, you will be embraced for who you are and empowered to use your voice to help others find theirs.
• We have embraced Hybrid working at EY adding greater flexibility and autonomy to the roles of our employees.

About EY

As a global leader in assurance, tax, transaction and advisory services, we’re using the finance products, expertise and systems we’ve developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

Inclusion & Diversity

We hold a collective commitment to foster an environment where all differences are valued and respected, practices are equitable and everyone experiences a sense of belonging: Inclusion, diversity, and equity are part of who we are at EY. We believe that the highest-performing teams maximize the power of different perspectives and backgrounds. These teams are both diverse and inclusive and are willing to invite and learn from other perspectives. Our ability to include various viewpoints into our mindsets, behaviours and operations is fundamental to driving innovation, building strong relationships, and delivering the best solutions for our clients.

We recognise the strength that comes from having a diverse workforce and building a culture where we support all our people to achieve their potential. You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

As an equal opportunities’ employer, we welcome applications from people of all backgrounds. Reasonable accommodations are offered at every stage of our recruitment process.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in building a better working world. That’s Why, EY.

Apply now.

IMPORTANT: Where Agency assistance is required, our Talent Team will engage directly with suppliers. CVs / Profiles should not be shared directly with Hiring Managers. Unsolicited CVs / Profiles supplied to EY by Recruitment Agencies will not be accepted for this role.