Senior Consultant - Marketing Automation - EY Studio+ - Industries

EY Consulting is a fast-moving, high-growth area within EY, and this with a huge potential for you. It offers variety, challenge, responsibility and the opportunity to realize your leadership potential. Our competency teams are focused on helping our clients to improve their business performance and operational efficiency, whilst managing risk. We help clients by delivering assessment, transformation and assurance solutions in specialty areas, like finance, supply chain, strategic choices, risk management, cyber security and technology.

Shape the future with confidence.

The Opportunity: Your Next Adventure Awaits?

EY Studio+ brings together design, technology, and commercial expertise to help organizations reimagine marketing, sales, and customer experience. With 7,000 specialists worldwide and the power of EY.ai and leading tech alliances, we deliver human-centered, data-driven solutions that create measurable growth and lasting customer impact.  
As a Senior Consultant within EY Studio+, you will help leading companies transform their digital products, platforms and business processes. 

As a Senior Consultant in Marketing Automation at EY Studio+ in Belgium, you will be the hands-on expert who builds sophisticated customer journeys and marketing operations inside leading marketing platforms. This is an execution-focused role where you design campaigns, architect automation workflows, and optimize client marketing operations for measurable impact. 

You'll work directly with marketing teams, translating their business objectives into real journeys, segments, and workflows within their MarTech stack. You're comfortable recommending platform approaches and optimizations, but your superpower is building beautiful, efficient automation that actually works. 

You're a platform expert who combines deep operational knowledge with strategic thinking and a passion for making marketing technology deliver real business results. 

Your Key Responsibilities

Business Analysis & Requirements Engineering 

• Journey design & execution: Design and build sophisticated customer journeys, multi-touch campaigns, and complex automation workflows within marketing platforms (HubSpot, Salesforce Campaign, Adobe Campaign, Klaviyo, etc.). 

• Segmentation & personalization: Create audience segments, implement behavioral triggers, and build personalized communication strategies that drive engagement and conversion. 

• Campaign optimization: Build, test, and optimize marketing campaigns across email, digital, and omnichannel touchpoints. Track performance, analyze results, and continuously improve campaign effectiveness. 

• Platform expertise: Master 2-3 major marketing automation platforms. Advise clients on best practices, recommend workflows and configurations, and help them maximize platform capabilities. 

• Client workshops & training: Facilitate strategy workshops to design automation approaches. Train client teams to execute and maintain campaigns independently. 

• Strategic recommendations: Advise clients on marketing operations improvements, suggest when platform changes might be needed, and help prioritize automation initiatives. 

• Cross-functional collaboration: Work alongside strategists, marketers, and designers to translate business objectives into operational reality. 

Your Profile

You have:

• A Master's degree  

• 5-7 years of proven experience building and executing marketing campaigns in major marketing automation platforms.  
• Expert proficiency in at least 2 of these platforms: HubSpot, Salesforce Marketing Cloud (Campaign), Adobe Campaign, Klaviyo, or similar.  

• Strong affinity with AI and genuine interest in applying new AI trends in a professional context;

• Proven track record designing and implementing complex customer journeys and automation workflows.  

• Strong understanding of segmentation, personalization, and behavioral marketing.  

• Experience with email marketing, lead nurturing, and multi-channel campaign execution.  

• Solid knowledge of marketing metrics, ROI tracking, and campaign performance analysis.  

• Excellent communication and presentation skills, with ability to explain marketing operations to both technical and non-technical stakeholders.  

• Comfortable in consulting environments working with diverse clients and industries.  

• Fluency in English and one of Dutch or French is mandatory.  

• Problem-solving mindset with ability to find creative solutions within platform constraints. 

What’s In It For You

• EY Family – you become part of the EY Family providing you with all the necessary skills, training and opportunities; enabling you to grow to your fullest potential.
• Attractive remuneration package - We offer an attractive remuneration package; including a company car and charging card, iPhone plus subscription, health insurance, pension plan, meal vouchers, and eco vouchers.  Thanks to our flex plan it is possible to choose what you value most. 

• Mobility package - You’ll be able to opt-in for the mobility budget. In return for giving up your (right to a) company car, you’ll receive a monthly budget from EY as compensation. This budget will allow you to use your employer-provided compensation for alternative transportation means or similar benefits, incl. reimbursement of housing costs (on condition you live within 10km of your main place of employment).
• Flexible working arrangements - We are proud of our flexible working arrangements. We will actively support you in building a successful career and delivering excellent client service without sacrificing your personal priorities. We offer flexible working hours and working from home multiple days per week is possible.

• Inspiring work environment - At EY we are dedicated to providing you with an inspiring work environment. A work environment that allows you to further develop your skills and enables you to fulfill your true potential.
• Learning & personal growth - You will benefit from an onboarding program, receive extensive training and will be coached by a counselor. We offer a clear career path tailored to your unique skills with necessary guidance.  
• Artificial Intelligence – stay up to date with the latest AI trends through our extensive training opportunities and integrated AI systems. You’ll learn how to leverage AI in a smart and efficient way in your day-to-day work, while developing skills to identify, quantify and track value creation when integrating AI into client environments.  
• Fun - By joining our EY- teams, you can participate in team activities, and companywide events and enjoy a drink during our monthly after-work drink.  
• Sustainability - We have a fleet of hybrid and electric cars. Our flex plan makes it possible for you to choose the most sustainable option for you. You can also opt for a train subscription or lease a bike.
• Diversity & Inclusion - At EY we are passionate about the inclusion and support of individuals of all groups; we do not discriminate on the basis of race, religion, gender, sexual orientation, or disability status.
• Location - All of our offices are easily accessible by public transport and/or by car and have parking space. They all have parking spaces and charging stations are provided.

Here at EY, you’ll have the chance to build a truly exceptional experience. We’ll empower you with the latest technology, surround you with high-performing teams, and provide the global scale and diverse and inclusive culture you need to discover your full potential. Through our coaching and training programs, you’ll develop the skillsets you need to stay relevant today and in the future – all while building a network of colleagues, mentors, and leaders who will be on the journey with you at EY and beyond.