Regional Communications Leader (Brand, Marketing & Communications)

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Role title: Regional Communications Leader

Job Rank: Assistant Director (63)

Reports to: GDS BMC Locations Hub Leader

Works closely with: Location/Region service line/service function leaders and operations teams, GDS BMC CoEs and hubs, subject matter professionals, regional operations team, external agencies and vendors.

Position overview: The Regional Communications Leader is responsible for the planning and delivery of the Region’s internal, external and user-facing communications across the Region. The Regional Communications Leader is leading the planning, coordination and execution of integrated programs and campaigns aligned to the firm’s strategy, narrative and brand standards, leading a team of communications professionals across the Region. Working in a highly collaborative, matrix environment, the role helps drive stakeholder engagement and supports market-facing outcomes through coordinated communications, content development and channel activation, delivering within agreed annual objectives and project-based metrics and KPIs.

Key responsibilities:

• Execution of delegated activities: Execute delegated tasks and lead the delivery of regional BMC activities to help achieve organizational goals, applying corporate processes, timelines and quality standards.
• Integrated communications delivery: Lead end-to-end delivery of internal, external and user-facing communications activities, managing timelines, dependencies, reviews and approvals.
• Internal communications: Lead integrated internal communications programs and campaigns including the planning and execution of internal events to deliver high-quality outcomes on time.
• External communications: Lead external communications campaigns, social media coverage, event participation and media appearances.

• • User-facing communications: Partner with BMC teams to activate campaigns, client stories, case studies and strategic messaging.

• Content development and editing: Develop briefs and create textual, visual and audio/video content where appropriate, adapt content for different audiences and channels; shape clear, concise messaging and ensure accuracy, tone and narrative consistency.
• Stakeholder management: Build trusted relationship with different stakeholders across the region; clarify objectives, audiences, key messages and success measures; manage expectations and communicate progress, risks and decisions.
• Coaching and team management: Share knowledge and provide day-to-day guidance and leadership to team members across the region; contribute to a positive, inclusive team environment, collaborate effectively across the network and assign tasks among regional teams according to business needs.
• Measurement and reporting: Coordinate performance tracking and post-activity reporting; monitor delivery against defined annual and project-based metrics and KPIs; interpret results and capture insights to inform continuous improvement and demonstrate impact.
• Operational excellence and governance: Apply BMC processes, quality controls and governance requirements; maintain documentation, status reporting and audit trails as required; identify opportunities to improve ways of working.
• Budget and vendor coordination (as applicable): Support budget tracking within delegated area of responsibility and coordinate external vendors/agencies (briefing, feedback cycles, delivery) in line with procurement and compliance requirements.

Rank expectations (Assistant Director):

• Strategic leadership and accountability: Operates with a high degree of autonomy, owning complex initiatives, governance activities and business outcomes. Translates strategic priorities into actionable plans and ensures delivery of measurable results.
• Business acumen and stakeholder influence: Serves as a trusted advisor to senior stakeholders, providing informed recommendations and influencing decisions through credibility, executive presence and sound judgment. Builds strong relationships across functions to drive alignment and execution.
• Technical expertise and innovation: Applies deep functional knowledge and leading practices to solve complex challenges and improve outcomes. Champions innovation and AI-enabled ways of working to enhance productivity, quality, decision-making and value creation.
• Governance, quality and risk management: Establishes and reinforces governance frameworks, quality standards and controls. Proactively identifies risks, manages competing priorities and resources effectively, and ensures compliance with organizational requirements.
• People leadership and talent development: Leads, coaches and develops teams to build capability, engagement and performance. Creates an inclusive environment that encourages collaboration, accountability, continuous learning and diverse perspectives.
• Change leadership and operational excellence: Drives transformation, process improvement and adoption of new ways of working. Challenges existing practices, removes barriers and implements scalable solutions that improve effectiveness and efficiency.
• Enterprise mindset and impact: Anticipates business needs, identifies opportunities and contributes beyond immediate team boundaries to support organizational goals. Demonstrates commitment to EY values, sustainability principles and building a better working world.

Qualifications:

• University degree (or equivalent experience) in Communications, Journalism, Marketing or related field; Master’s degree is an advantage.
• 10+ years of relevant experience in strategic communications, marketing, or related fields; experience in professional services and complex matrix organizations.
• Proven experience leading integrated communications initiatives with multiple stakeholders, including senior leadership advisory.
• Strong project management skills with the ability to manage competing priorities and deliver to deadlines.
• Exceptional written and verbal communication skills in English; additional languages advantageous.
• Proficiency with standard business tools (PowerPoint, Word, Excel) and collaboration platforms (e.g., Teams/SharePoint); familiarity with communications planning, content management and analytics marketing tools.
• Experience in managing budgets, vendors and global communications compliance standards.
• Strong team leadership and senior stakeholder management skills in a complex, matrixed, global organization.
• Ability to work effectively across cultures and time zones with a collaborative, service-oriented mindset.
• Experience managing sensitive, change management and crisis communications.

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