Financial Services Field Marketing Strategist, Assistant Director

Join our Brand, Marketing and Communications (BMC) team and you’ll directly support and promote our brand and reputation. Through events, sponsorships and campaigns, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients and employees, alumni, regulators, the media and the communities within which we operate.

The opportunity

As a Financial Services Field Marketing Strategist, you will strategically position EY’s distinctive brand through a range of integrated marketing programs aimed at driving growth priorities and fostering engagement with clients and prospects within a geographic area. 

Success in this role will be the effective alignment of business priorities with regional strategic marketing programs targeting c-suite and senior executive audiences through events, sponsorships and campaigns. This includes creating and amplifying marketing programs that strengthen relationships, enhance brand preference and consideration, and ultimately help grow revenue; analyzing trends to provide insights back to markets and account teams; and driving outcomes through integration and teaming across the function, such as identifying synergies and optimizing cross-industry, sector and service line initiatives.

Your key responsibilities

Working closely with Geo Market Leaders, you’ll be expected to develop a regional marketing strategy based on key growth priorities and high impact marketing programs. You will be responsible for local client experiences to ensure they are aligned with the EY brand and US Marketing strategy, for managing your budgets and tracking ROI across multiple programs. This role will be part of a team, with peer colleagues performing similar responsibilities and all reporting into the Financial Services Geographic and Core Marketing Leader.

• Develop a regional marketing plan that aligns to business priorities, targets strategic senior buyer audiences and reflects the firm’s shared priorities to show a unified voice
• Serve as a go-to-market activator.
• Lead the development, deployment and execution of multi-channel campaigns across the geo market, and integrate digital marketing into local efforts
• Act as a collaborative connector by bringing the power of the EY brand to the local level
• Cultivate and maintain strong relationships with internal and external stakeholders
• Serve as a trusted marketing advisor to the geographic market leadership team by contributing with informed marketing perspectives, best practices and updates on marketing initiatives
• Build trust with CXO clients and targets
• Effectively manage internal teams such as Creative Services and Strategic Event Solutions teams to get the highest quality work while staying within budget parameters and timelines
• Generate new tactics and fresh client experiences that position EY as a transformative and technology forward leader
•  Develop unique in-person experiences and utilize our signature client experience programs to enhance engagement
• Curate thought leadership to highlight and disseminate thought-provoking points of view and real outcomes, bringing to life the tangible value EY delivers
• Engage in peer networks with other Field Marketing strategists to share knowledge, leading practices, and collaborate on cross-geo marketing efforts, when appropriate
• Track and report on marketing programs effectiveness through a data-driven lens
• Effectively manage multiple concurrent marketing campaigns and activations and respective timelines
• Work independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders 

Skills and attributes for success

• Understands complex business issues, EY’s solutions, and buyer issues and agenda; can translate EY’s ability to solve client issues into marketing strategy and clear messaging
• Proficiency working in a global, highly matrixed enterprise, with the ability to navigate across Service Lines, Sectors, and functional areas to bring the best of EY to regional clients and streamline internal processes for overall organizational efficiency
• Experience managing regional events, sponsorships and marketing programs
• A solid understanding of the go-to-market and sales processes in a complex organization
• Intellectual curiosity about the work EY does, how we help our clients and the market factors affecting the firm and our clients
• Understanding of advanced marketing and communication principles
• Ability to analyze market trends and campaign metrics to shape strategy and measure ROI
• Experience working with Digital Marketing tools and CRM, including Marketo and Dynamics
• Proficiency with AI tools, including Copilot
• Possess the ability and confidence to professionally interact with c-suite leaders
• Ability to work independently, as well as in virtual teams
• Strong project management skills and proficiency at effectively managing multiple complex and time-sensitive projects
• Proven talent at building relationships and influencing without authority to produce results and outcomes
• Excellent written and verbal communication skills, including the ability to translate complex technical concepts into compelling marketing messages
• As a portion of this role involves creating time-sensitive materials for clients (internal and external) and programs in a fast-paced environment, efficient time management and prioritization skills are essential and extended hours are sometimes required
• Responsibility to adhere to internal reporting requirements and risk management protocols
• May be a counselor for staff at lower ranks and direct flow between lower ranks / Global Delivery Services resources

To qualify for the role, you must have

• Bachelor's degree, preferably with a marketing or communications major. An MBA is a plus.
• A minimum of 7-8 years of marketing and communications experience, with the financial services industry and/or professional services experience preferred. Experience at a Creative and/or Marketing agency is a plus.

What we look for

We are looking for individuals that have a strong business acumen and personal leadership.  Innovative, creative thinkers who are strategic, collaborative and consultative and who can bring a fresh perspective will thrive in this environment.