Marketing Coordinator; 12-month Contract

The opportunity

In this role, you’ll operate as a true marketing athlete and dot-connector. You’ll focus on market activation of priority campaigns for EY’s priority sectors including Power & Utilities, Oil & Gas, and Advanced Manufacturing and Mobility. This role is critical in helping deliver impactful go-to-market programs and initiatives to grow pipeline and revenue. You’ll leverage and support your team in effectively communicating your strong knowledge of the full suite of EY capabilities and solutions to promote and launch National marketing initiatives that underpin EY’s reputation, fuel our relationships, and help EY stand apart from competition. 

In your day-to-day activities, you’ll find yourself activating omni-channel marketing campaigns to build external visibility around our priority sectors, while driving internal education and awareness for relevant stakeholders.

From reputation through to relationships and revenue, succeeding in this role will mean executing go-to-market campaigns, understanding our business, our clients and our brand – and then continuously supporting new tactics to help EY innovate and win in the Canadian market.

Your key responsibilities

• Understand the industry strategies set by leadership and activate EY campaigns that best align to the leadership’s goals and priorities
• Work with multiple teams across sectors to develop and execute leading programs and campaigns
• Connect the dots across solutions, services, sales and marketing to support campaigns and programs that link brand and demand
• Collaborate with a multidisciplinary team to bring global and national EY campaigns to life, and effectively project manage campaigns to ensure they are go to market in a timely manner
• Develop and write a range of strategic external and internal communications designed to connect with the firm’s values, goals and priorities. This includes social media copy, leadership messages, briefing documents, talking points, email campaigns, and more.
• Support, organize and execute webinars and events for various audiences, leveraging different tools and formats for maximum engagement 
• Manage sponsorship opportunities to strategically support existing programs and elevate our brand in the market
• Conduct market research to support sales and marketing efforts 
• Support the development and publication of thought leadership, articles and market-facing content
• Create PowerPoint presentations, including client decks, solution slip-sheets and internal team presentations
• Manage logistics for meetings, record & share meeting notes, maintain calendars, and handle expense reporting for marketing-related activities
• Continuously identify new opportunities and bring fresh ideas for improvement
• Develop and recommend approaches for project implementation and execution, developing processes that can be exported to other teams 
• Track and report ROI on all campaigns, programs, events, sponsorships and marketing efforts

Skills and attributes for success

• Well-rounded marketing athlete with excellent communication skills and confidence to engage and present at all levels
• Strong project management, with the ability to juggle competing priorities and deliver results on tight deadlines
• Proactive communicator, providing clear and frequent project updates to ensure alignment and transparency across teams
• Detail-oriented, ensuring accuracy and thoroughness in all marketing efforts and reporting
• Self-starter with a growth mindset, working independently and proactively to deliver exceptional results
• Adaptable and resilient, with the ability to pivot in response to changing priorities and market conditions
• Collaborative team player, able to build relationships with internal teams, external stakeholders, and firm partners

To qualify for the role you must have

• Bachelor's degree in business administration, marketing, communications or relevant combination of experience and education
• 2+ years of marketing experience creating, implementing and/or measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships
• Strong communication skills; comfortable working with senior leaders
• B2B experience and/or agency experience is an asset

Ideally, you’ll also have

• Data-driven mindset: Strong analytical ability, comfortable with numbers and deriving insights to inform marketing strategies
• Digital marketing experience, including SEO, social media, and marketing automation tools (e.g., Marketo, Google Analytics)
• Customer-centric focus, understanding client needs to enhance engagement and drive value
• Strategic thinking and the ability to continuously identify new opportunities and driving innovation in campaign execution

What we offer

At EY, our Total Rewards package supports our commitment to creating a leading people culture - built on high-performance teaming - where everyone can achieve their potential and contribute to building a better working world for our people, our clients and our communities. It's one of the many reasons we repeatedly win awards for being a great place to work.

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. Plus, we offer:

• Support, coaching and feedback from some of the most engaging colleagues around
• Opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you

Diversity and Inclusion at EY

Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.