Digital Content Manager - BMC

Digital Content Manager

Branding, Marketing and Communications (BMC)

Level 3: Assistant Manager

Location: UK Wide

Hybrid working: Currently minimum one day per week in the office

 A unique opportunity to be part of the team that redefines the digital presence of a Big 4 professional services firm in the UK, transforming ey.com to become a powerful platform that demonstrates how we are shaping the future with confidence for our clients.

The opportunity 

Our clients are navigating a complicated world.  Tumultuous geo-politics, rapidly evolving technology, changing demographics and the challenge of responsibly approaching sustainability lead to incredibly challenging problems.  EY has ambitious growth targets, which we will deliver by helping our organisations shape the future with confidence.  Our teams provide the bold thinking, deep sector expertise and brilliant solutions that enable our clients to solve their biggest problems and thrive.

Our strategy in the UK is laser focused around these issues.  This is role is part of a newly formed team that will transform EY.com in the UK to give an incredible client experience that makes us discoverable, lands our messages, build consideration and converts site visits into conversations.

As part of a team of Digital Content Managers, this role will be responsible for creating content on ey.com that demonstrates to our clients our distinctive thinking, bold insights and innovative services that position us to as the firm that can best help them to solve their biggest issues.  They will be excellent copy writers and content creators, and will also be open to the potential for how AI tools can enhance their work and speed up time to market.

This will involve working with a team of Digital Portfolio Managers, who will set the agenda for the content that is needed based on business priorities, search performance and competitor analysis.  The role will involve creating bespoke content for ey.com, translating materials from business stakeholders or other campaigns into compelling digital content and adapting Globally created articles and thought leadership to be relevant to the UK.  This will require close working with stakeholders in Brand, Marketing and Communications (BMC) and the wider business.  It will also involve updating product and service pages as required, maintaining or creating senior people profiles and creating ey.com presence relevant corporate content such as our Annual Impact Report.

The Digital Content Managers will work on portfolios, but these may change over time.  One will focus on priority services and client issues, and the other will work on building our industry-specific content.

Your key responsibilities

• Accountable for drafting copy and identifying images responding to briefs provided by Digital Portfolio Managers, across four different categories:
  • Creating EY.com presence for BMC-originated campaigns, ensuring compelling digital experience
  • Adapting draft content from business SME stakeholders
  • Adapting Global content, working with UK stakeholders to rewrite as UK-specific articles or creating UK perspectives
  • Creating bespoke digital content where required (eg case studies, people profiles or content required for SEO/ GEO)
• Provide guidance and advice to BMC teams on best digital creative approach for activities that require ey.com presence
• Ensure that all copy and imagery created for ey.com follows brand guidelines and is approved through the SCORE brand approval process
• Occasionally managing content creation agencies to deliver digital content
• Work with the Digital Technical Manager to ensure that all copy is optimised for search
• Work with the Digital Technical Manager to ensure that page builders have correct briefs to enable accurate and timely publishing

Skills and attributes for success  

• Excellent creative writing skills and ability to think verbally and visually to create compelling digital content
• Ability to use AI tools to make the process of developing messaging and drafting copy more efficient, whilst using human skills to ensure distinctive, engaging content.
• Positive and proactive mindset, with the ability to engage stakeholders with the vision for ey.com
• Strong stakeholder management skills, and ability to gain consensus about content direction in a complex organisation
• Extensive writing and content creation experience with a proven track record of supporting teams from scoping phase of campaign right through to delivery.
• Experience in SEO and optimising digital content to support campaign search objectives and buyer journey.
• Time and project management skills – highly organised with a sound attention to detail and an ability to deliver to deadlines. 
• Experience in professional services or a related industry, with clear understanding of external markets and the backdrop against which a lot of our of content is produced and written.
• Expertise in writing to brand style guidelines.

To qualify for the role you must have (Stick to requirements that are truly required; try to limit to 4 bullet points}

• 7+ years’ experience of working in a marketing copywriting or journalistic role in a business environment
• Knowledge of the UK business environment, gained from working in a professional services environment or similar, or else from working as a journalist in a related field
• Working knowledge of website design (preferably Adobe AEM), UX, SEO and marketing automation, plus experience of working with page building teams.
• Experience of stakeholder management in a complex environment and the ability to interpret briefs, constructively challenge as appropriate, make creative suggestions and to gain consensus on creative outputs.

What we look for 

We are looking for positive-minded, capable, creative, and ambitious content creators, who can help us develop a compelling ey.com that transforms our clients’ perceptions of EY as an organisation that can help them shape their future with confidence.

What we offer 

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with MyReward you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. 
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. 

Please note 

Prior to finalizing your application, you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The information you provide is kept entirely confidential and will not be used to evaluate your candidacy. We collect this data to help us analyse our recruitment process holistically and implement actions that promote diversity and inclusiveness. While optional, we encourage you to provide this information to hold us accountable towards our goal of building a better working world. Read more about our commitment to diversity & inclusiveness here. We ask because it matters!  

If you can demonstrate that you meet the criteria above, please contact us as soon as possible. 

Shape your future with confidence. 

Apply now.  

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