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Senior Manager — MarTech (Marketing Transformation, Consulting)

Practice: Marketing Transformation / Customer

Role Purpose

Lead end‑to‑end MarTech transformation for enterprise clients—shaping growth strategies, architecting and implementing modern marketing stacks (e.g., CDP, Marketing Automation, CRM, CMS/DAM/MRM), and ensuring measurable outcomes across acquisition, engagement, loyalty, and revenue. You’ll own business development (pipeline, pursuits, alliances) and delivery excellence (scope, budget, risk, quality), while building a high‑performing team and thought leadership in the market.

Key Responsibilities

• Business growth & practice building
  • Drive revenue growth through strategic planning and execution. Own the sales pipeline and achieve revenue targets.
  • Identify new market opportunities and expand service offerings.
  • Build and grow accounts; lead RFP/RFI responses, solution proposals, and executive pitches; shape deal commercials and delivery models.
  • Develop and implement Go-to-Market (GTM) strategies for new and existing solutions within Martech space
  • Build ecosystem relationships with Adobe, Salesforce, and other platform partners; co-develop offerings and GTM collateral with alliance teams.
  • Publish PoVs on MarTech/AdTech, AI-powered personalization, and data strategy to drive market visibility and demand.
  • Build strong client relationships to ensure long-term partnerships.

• Engagement delivery & client leadership
  • Serve as engagement lead across complex, multi-track programs—governance, scope, timeline, budget, risk/issue management, and C‑suite stakeholder alignment.
  • Drive measurable outcomes (e.g., uplift in lead quality, conversion, CLV, CAC efficiency) and establish a value-realization framework with the client PMO

• Solution architecture & platform implementation
  • Design and implement integrated MarTech stacks covering CDP, Marketing Automation/ESP, CRM, CMS/DAM/MRM, and journey orchestration—emphasizing interoperability, data quality, and activation across channels.
  • Lead hands-on delivery for Martech platforms (CDP, CMS, DAM)
  • Establish platform governance (environments, release management, access controls), and optimize integrations (APIs, event streaming, cloud data platforms).

• Data, privacy & consent management
  • Define data models and identity resolution strategies; implement consent and preference management aligned with regional regulations (GDPR/CCPA) and enterprise risk standards.
  • Partner with client IT/Data to unify customer profiles and enable 1:1 personalization anchored in reliable first‑party data.

• Operating model, process & change
  • Architect future‑state Marketing Operating Models (people, process, tech, data, governance) and stand up agile rhythms, CoEs, and performance KPIs.
  • Lead organization design, enablement, and change management to embed new ways of working across global marketing, product, sales, and service teams.

• AI/GenAI-enabled marketing
  • Operationalize GenAI for content generation, audience discovery, next‑best‑action decisioning, and campaign optimization—using responsible AI practices.
  • Establish guardrails and value-tracking for AI use cases across creative, segmentation, and journey orchestration.

• Team leadership & talent development
• • Build and mentor a cross-disciplinary team (MarTech architects, marketing operations, data engineers, campaign specialists); foster a culture of excellence and continuous learning.

Qualifications

Required

• 10–14 years in Marketing Technology & Operations / Marketing Transformation (consulting preferred), with multi-platform experience (Adobe Experience Cloud, Salesforce Marketing Cloud & Data Cloud, CDPs).
• Proven leadership of large, global MarTech programs—solution architecture, data modeling, integrations, cloud platforms, and campaign activation.
• Strong business development track record: pipeline creation, proposal leadership, and executive storytelling; familiarity with alliance-led GTM motion.
• Expertise in data privacy, consent, and compliance impacts on marketing channels (GDPR/CCPA).
• Ability to coach teams and manage stakeholders across marketing, IT, data, product, and sales.
• Willingness to travel for client delivery (up to ~60% depending on engagement).

Preferred

• Certifications: Adobe (AEP/RT‑CDP/Adobe Campaign), Salesforce (Marketing Cloud, Data Cloud).
• Experience designing marketing operating models and standing up CoEs / managed services.
• Thought leadership or publications in MarTech strategy, AI in marketing, or CDP adoption.

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