Senior Associate-Senior Associate-Brand-Marketing and Communications-GDS OPS-BMC

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Role title: Senior Associate, Brand, Marketing and Communications (BMC) India location support

Works closely with: India BMC Leader, locations BMC team members, India leadership teams, subject matter professionals, India operations team, GDS BMC Centers of Excellence (CoEs) and Global Hubs, external agencies and vendors.

• Position overview: The Senior Associate, India BMC supports planning and delivery of communications and marketing priorities by planning, coordinating and executing delegated integrated programs and campaigns aligned to the firm’s strategy, narrative and brand standards. Working in a highly collaborative, matrix environment, the role translates business priorities into audience-centric plans and deliverables across internal communications channels and helps drive measurable stakeholder engagement and market impact, delivering within agreed annual objectives and project-based metrics and KPIs.

Key responsibilities:

• Serve as the primary communications SPOC to location leaders in their internal communication needs.
• Execute delegated tasks and support delivery of India BMC activities to help achieve organizational goals, applying corporate processes, timelines and quality standards.
• Support planning and delivery of approved BMC programs and campaigns, coordinating timelines, dependencies, reviews and approvals to deliver high-quality outcomes on time. Support appropriate Centers of Excellence (CoEs) and Global Hubs in creating content for global campaigns.
• Proactively build trusted relationships with various stakeholders; clarify objectives, audiences, key messages and success measures; manage expectations and communicate progress, risks and decisions.
• Develop or coordinate briefs and create textual, visual and audio/video content where appropriate; consolidate inputs; ensure messaging is clear, accurate and aligned to approved narratives, brand standards and required approvals.
• Coordinate execution across internal channels to optimize internal communications efficiency, e.g. VCI screens, Viva Engage, SharePoint.
• Support appropriate Centers of Excellence (CoEs) and Global Hubs in any on-ground initiative, activation, requirement or request.
• Apply BMC processes, quality controls and governance requirements; maintain documentation and audit trails as required; identify opportunities to improve ways of working.
• Support budget tracking within delegated area of responsibility and coordinate external vendors/agencies (briefing, feedback cycles, delivery) in line with procurement and compliance requirements (where applicable).
• Deliver timely data, insights, and reports aligned to the centralized BMC performance reporting framework.
• Participate in global BMC initiatives in order to have global exposition within the global environment.
• Actively participate in conference calls and teams’ meetings with other GDS BMC SPOC´s.
• Comply with all mandatory learning requirements and CE credits as well as ECRM and general policies.

Rank expectations (Senior Associate):

• Technical & Knowledge Sharing: Quickly assimilates information, identifies key implications, and actively shares up-to-date knowledge and learnings with colleagues. Promotes knowledge sharing using effective communication tools (graphics, tables, models) to enhance impact.
• AI Fluency: Uses approved AI tools and methods independently to improve work outcomes, proactively adapts AI practices to various contexts, and begins advising others on responsible AI use, focusing on efficiency, accuracy, and risk mitigation.
• Business Skills: Applies deep understanding of client needs to identify critical outcomes and barriers, builds credibility and trust, analyzes and presents data to highlight trends, and identifies opportunities for process improvements.
• Leadership & Teamwork: Demonstrates a positive, inclusive, and globally aware mindset, gives supportive feedback, helps colleagues with methodologies, aligns actions to team vision, and actively participates in meetings and initiatives.
• Quality & Risk Management: Evaluates progress, focuses on quality by asking critical questions, identifies and resolves issues related to standards and policies, maintains independence and objectivity, and organizes work to prioritize stakeholder needs.
• Impact mindset: Understands how communications support Service Line business priorities; uses data and feedback to improve effectiveness and demonstrate outcomes.

Qualifications:

• University degree (or equivalent experience) in communications, journalism, marketing, business or a related field.
• 3- 5+ years of relevant experience in communications (internal and/or external), marketing or related fields; professional services or complex matrix organization experience.
• Demonstrated ability to translate business priorities into clear messages and audience-centric content across multiple channels and formats.
• Good project management skills, attention to detail and ability to work to deadlines across competing priorities.
• Strong written and verbal communication skills in English; any other language is an advantage.
• Proficiency with standard business tools (PowerPoint, Word, Excel) and collaboration platforms (e.g., Teams/SharePoint).
• Ability to work across cultures and time zones; strong collaboration skills and a proactive, service-oriented mindset.

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