Customer Tech-GIG-Adobe Target Senior-GDS02

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

Job Description – Adobe Target Senior

Experience: Min 5 years of Adobe Target hands on experience

Responsibilities:

• Develop and implement Adobe Target Activities to improve website conversion rates, engagement, and customer lifetime value.
• Design and create Adobe Target experiences using a variety of targeting methods, such as audience segmentation, dynamic content, and personalization.
• Launch and monitor Adobe Target Activities to track performance and optimize results.
• Troubleshoot Adobe Target issues and provide technical support to stakeholders.
• Partner strategically with product management and analytics teams to support distinct Target capabilities i.e., A/B testing, MVT, Recommendations, XT (Experience Targeting) and Automated Personalization.
• Experience in implementing & configuring Web & Mobile SDKs, Data streams and Adobe Data Collection/Adobe Launch.
• Stay up-to-date on the latest Adobe Target features and best practices.

Knowledge and Skill:

• In-depth knowledge of Adobe Target platform, including its capabilities, features, and integration with other Adobe Experience Cloud products.
• Proficiency in JavaScript, HTML, CSS, and other web technologies.
• Good understanding of Optimization / Testing Tools like Adobe Target.
• Experience with A/B Testing, MVT, Experience Targeting, Automated Personalization and Recommendations.
• Good understanding/exposure to cross-product integration (i. e. Target - AAM, Target - Analytics, Target - AEP, etc.).
• Hands-on experience with network diagnostics, and network analytics tools.
• Proficient in Tag Management Solutions preferably Adobe Launch/Data Collection.
• Bachelor’s degree in computer science or related field.
• Knowledge of Web Analytics is a plus.
• A solid understanding of how web applications work including security, session management, and best development practices.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to prioritize and manage multiple projects simultaneously, meeting deadlines and delivering high-quality work.

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