CBS-Markets-Ops And Reporting-Alliance Campaign Strategist

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

The opportunity

The Alliance program is designed to accelerate EY sales through joint go to market activity and co-innovation of technology-enabled services and solutions. The Alliances Campaigns Strategist is responsible for enabling and executing Alliance Campaigns for EY’s Strategic Relationships and Alliances. The campaigns will focus on “big bets” that are the most strategic programs for alliances and are intended to drive $100m - $250m annually at scale. The Alliances Campaigns Strategist will work in collaboration with the Global Alliance Leader, Alliance Relationship Director, Alliance Practice teams, Alliance Client Executives and Area/Regions to develop and execute campaigns across the globe. Under the oversight of the Global Alliance Relationship Director, the Alliances Campaigns Strategist will manage all aspects of the alliance campaign including market activation, marketing and awareness, operations, and governance.

Your key responsibilities

• Design campaign strategy and campaign program elements
• Collaborate with Alliance Relationship Director (ARD) on Alliance components of the campaign (relationship map, cadence, governance, contracts, resale, etc.)
• Identify target account strategy in conjunction with Global Alliance Leader/Area GTM Alliance Leaders, ARD, Sector and Field of Play Leader(s)
• Develop messaging and value proposition for campaigns including securing alignment and buy-in from the Alliance partner
• Work with Brand Marketing & Communications (BMC) to develop sales collateral, marketing strategy, and other enablement materials
• Coordinate with Client Technology, Alliance Practice or Sector and Alliance partners on the development of technical elements of the campaign (demos and other tech assets)
• Activation of campaigns into each region through internal and external awareness sessions
• Engage with Area GTM leaders to secure region support and identify region leads from EY and the Alliance Partner to own the sales motion and drive in-market sales efforts
• Incubate target accounts and land sales motion with Alliance CEs to expand
• Provide Campaign/ Sales motion expertise to accounts as requested
• Align with Area practice leadership to secure campaign support and share campaign practice delivery needs
• Cadence regions, escalating issues as appropriate
• Oversee campaign governance and sales / pipeline discipline – stand-up of campaign through campaign execution (awareness, financial tracking, account cadence, relationship alignment)

Analytical/Decision Making Responsibilities:

• EY’s Strategic Relationships are complex due to breadth of the relationship across multiple competencies, sectors and geographies. They are also expected to drive a larger portion of EY revenue and require a higher degree of collaboration. The GDS Alliance Campaign Director will be expected to influence senior level executives across both EY and the alliance partner organization to form and execute the campaign.
• Must manage complex relationships with multiple stakeholders often with competing priorities
• Ability to balance enablement and business development activities
• Evaluate activities, efforts, requests against agreed strategy and plan as well as EY policies
• Assess and prioritize financial requests against limited/set budgets

Supervision Responsibilities:

• Must be able to operate independently to drive the overarching campaign program which will include multiple subsets of activities and workstreams
• Must influence and direct activities of Sector, Competency, and Field of Play Leaders who do not report to the GDS Alliance Campaign Director; will also influence and provide guidance to resources (PPEDD level) more senior than the Alliance Campaign Director
• Varies by alliance, but may be expected to manage a small team supporting the Alliance campaign execution

Skills and attributes for success

• Understanding of technology and business benefits of relevant alliance partner products and solutions
• Proficiency Alliance partner products, for one or more or EY’s alliance partner organizations, is preferred
• Experience in alliance management or business development for technology or professional services company
• Experience and evidence of success in building and nurturing win-win alliance relationships
• Strong networking and influence management skills resulting in driving actions to outcomes and delivering results actions across organizational boundaries
• Highly credible communicator with excellent organization and project management skills and proven track record delivering alliance sales and revenues

To qualify for the role, you must have

• Postgraduate preferably MBA (Business, Finance, Technology, Engineering)
• 15+ years of experience working in relevant technology and professional services environments
• Minimum eight (8) years of experience in consulting services or consultative business development, including experience in managing or developing strategic relationships and campaigns
• Proven experience working with diverse stakeholders (both internal and external) in a virtual environment, across geographies

Ideally, you’ll also have

• Ability to travel up to 10%; potentially internationally
• Ability to work across multiple time zones; flex schedule or working hours as needed to collaborate with in-market teams

Technologies and Tools

• MS Office tool – Excel, PowerPoint, Teams and other collaborative tools
• Basic understanding of PowerBI will be useful.

What we look for 

We are seeking someone who can create and execute a detailed campaign strategy in partnership with Alliance partners, encompassing targeted account strategies and compelling messaging, while maintaining strict governance and execution discipline.

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

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