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Consumer and TMT (Technology, Media & Telecom) Sectors BMC Leader, Europe West Region (f/m/d)

Location:  Barcelona
Other locations:  Anywhere Globally
Salary: Competitive
Date:  23 May 2024

Job description

Requisition ID:  1488936

The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact. 

BMC is led globally by Karen Hopkins. The function comprises over 2,000 professionals, working across the Global Executive and Regions in: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications & Employee Engagement; Corporate communications. BMC also includes a number of teams who are responsible for digital channels, content development, editorial, webcasts, events-staging, strategy, planning and operations.  


Function: Brand, Marketing & Communications (BMC) 
Job Rank: Associate Director  
Scope: Europe West Region [including 9 European countries and 15 African countries]  

Location: Preferred location is within the region [Spain, Italy, Portugal] 


What you can expect from us – enriching experiences that will last a lifetime   

As part of the drive to strengthen cross-border collaboration and better serve EY clients, EY has brought together three existing regions to form a new, enlarged Europe West Region. In line with the firm’s global strategy, one of the region’s key business priorities is to elevate sectors in how it goes to market, ensuring it brings the whole of EY to clients.  

In this context, we are building a team of commercial, strategic and experienced marketing individuals - each focused on one of the region’s seven priority sectors - to drive distinctive regional sector issue-based and buyer-centric go to market programs to build our brand, help deepen and broaden client relationships and generate demand to drive profitable growth.  

The Consumer and TMT (Technology, Media & Telecommunications) Sectors BMC Leader is a key role in the Europe West Integrated Go-to-Market (iGTM) team, reporting to the region iGTM Director.  You will help shape the sector regional go to market strategy, decide where and how marketing can have the most impact to support the sector business objectives, develop client-centric brand to demand programs that bring together the best of EY in a coherent and compelling way and lead the activation of these programs regionally. You will also be involved in driving cross-sectors programs aimed at the top regional accounts.  

You will collaborate with the relevant Europe West Consumer Sector Business Leader and Board, the Europe West BD Leader, the country BMC teams as well as the relevant Global Consumer Sector BMC Leader. You will also play a leadership role as a member of the regional BMC team in creating a best-in-class BMC function. 


Your key responsibilities 

The Consumer and TMT Sectors BMC Leader is accountable for: 

  • Acting as a trusted advisor to the regional Sector Leader to actively make choices and prioritise BMC resources and budget in alignment with the sector growth strategy. 

  • Agreeing with the regional Sector Leader and Board the marketing priorities and related plan to deliver on the sector business objectives and growth ambition. 

  • Influencing and shaping global sector programs to ensure they are fit for purpose for the region, as part of the global Sector BMC extended core team. 

  • Creating a robust business case for each sector initiative - based on the market assessment, client needs and lifecycle, business objectives and readiness - and getting the buy-in from relevant stakeholders. 

  • Leading the regional development and activation of issue-based sector programs with a focus on delivering specific outcomes in terms of our brand, buyer & influencer relationships and demand generation.  

  • Identifying how best to bring together the best EY and its ecosystem has to offer to address specific buyers’ issues and needs in the sector and deliver a compelling and coherent approach to the market. 

  • Identifying and working with relevant external third parties to enhance the value of the sector programs in the region. 

  • Collaborating with the regional Brand, Growth Drivers, Market Activation and BD teams as well as BMC country teams to deliver regional sector programs effectively. 

  • Working closely with a few sector client teams to ensure that the sector programs are relevant for both the account teams and clients. 

  • Reporting on program performance, including return on investment, and reviewing insights from data and analytics to drive continuous improvement and better results. 

  • Driving innovation and change across the organization. 

  • Maintaining up-to-date knowledge on BMC issues, trends and long-term implications to enrich EY’s GTM approach. 

Travel within the Region will be an important requirement. Travel within the Area and globally will be less frequent but may be required depending on business needs.  


What you can contribute – skills for shaping the future   

  • Strong business and commercial acumen to understand EY’s business, team appropriately with business stakeholders and support the delivery of exceptional client service and GTM programs.  

  • Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas in the sector. 

  • Strong strategic skills to develop long-term vision for the sector and the ability to translate it into an actionable and measurable marketing plan. 

  • Leadership skills including the ability to proactively coach and develop high performing teams, inspire diverse teams and delegate effectively and define priorities to deliver greatest impact. 

  • Ability to navigate complexity and work in a highly matrixed organization that requires complex stakeholder management, constructively challenging requirements and current state at the most senior levels to increase overall value to the firm as a whole.  

  • Connect external trends and client-centric thinking to the sector go-to-market strategy, bring innovative new thinking for the digital world and generate go-to-market opportunities.  

  • Be a point of integration; connect all facets of the business when initiating, developing and implementing marketing and communications projects; drive knowledge sharing throughout Europe West Sector and BMC; synthesize information from others; help the business address its big issues, serve as an organizational connector. 

  • Bring exceptional technical marketing knowledge and the ability to apply this knowledge in the design and delivery of successful, integrated campaigns. 

  • Ability to execute with an innovative, pragmatic and outcomes focused mindset.  

  • Assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet practice and BMC strategic goals; engage with leaders effectively to gain buy-in for activities. 

  • Able to quickly establish personal credibility and demonstrate value-add marketing insights and expertise. 

  • Problem solving and conceptual thinking; the ability to synthesize complex information, anticipate obstacles and respond accordingly to recommend workable actions and solutions. 

  • Excellent communication and networking skills – able to effectively manage, influence and build consensus across a broad range of senior stakeholders.  

  • Excellent written and verbal communication skills. 


What makes you stand out - attributes of your success  

  • Experience in a cross-border role, building and managing diverse teams and delivering successfully across cultures and markets. 

  • 15 years of marketing experience within a global organization delivering integrated campaigns across the full client lifecycle. 

  • Experience delivering integrated marketing programs with proven and demonstrable results. 

  • Proven ability to influence and build collaborative relationships with senior stakeholders. 

  • Experience of working effectively in a cross-cultural environment for multiple stakeholders and audiences, including with virtual high-performing teams. 

  • Prior experience in delivering exceptional results in a multinational firm with complex matrix structures and global reporting relationships, balancing local market needs with global strategy. 

  • Experience in B2B environment where brand and business are built from the inside out, with substantial experience in either professional services, financial services or technology sectors.  

  • Strong expertise and knowledge of the full spectrum of marketing disciplines with particular emphasis on digital capabilities.  

  • Cultural awareness and sensitivity, as this role will involve daily interaction with people in multiple countries.  

  • Bachelor’s degree (or equivalent area of study) 

  • Fluency in English 


Ideally, you’ll also have  

  • Experience and understanding of the sector 

  • Fluency in one or more of the languages represented in Europe West 

  • High degree of numeracy with experience demonstrating ROI on marketing programs 

  • Experience of working closely with Business Development to create demand and generate sales pipeline opportunities that drive business growth 

  • Client-centricity and a solid understanding of account planning and account-based marketing 


What we are offering – an inspiring work environment    

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. The details of the package will be dependent upon the country in which the individual is based as well as:  

  • Support, coaching and feedback from some of the most engaging colleagues around 

  • Opportunities to develop new skills and progress your career 

  • The freedom and flexibility to handle your role in a way that’s right for you 


EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance. 


If you can confidently demonstrate that you meet the criteria above, please apply now !


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