Supervising Associate - Energy Marketing (Oil & Gas and Chemicals; Power & Utilities)

Supervising Associate — Energy Marketing (Oil & Gas and Chemicals; Power & Utilities)

The opportunity

Join the Industrials & Energy (I&E) BMC team to help position our brand and solutions across Oil & Gas & Chemicals (O&G&C) and Power & Utilities (P&U). You will bring account-based marketing (ABM) expertise and a scrappy, “do more with less” approach to plan and execute large-scale activations and orchestrate multi-channel strategies that deepen relationships with priority buyers and accelerate pipeline influence. Your work will align to sector narratives – e.g., improving profitability across the molecular value chain in O&G&C and supporting utilities in meeting reliability, regulatory, and customer expectations—while integrating with our broader I&E marketing plan.

Key Responsibilities

1) Large activations & experiences

• Lead development of flagship, multi-client activations (EY-hosted and third‑party) that showcase sector solutions—e.g., demos, client stories, named case studies, collaborative forums, sponsorships, and executive roundtables.
• Manage multiple complex projects simultaneously with exceptional organizational skills, coordinating across diverse stakeholders to ensure alignment, while leading activation workstreams end-to-end—including briefs, content, speakers, production, run of show, and measurement—for high-impact delivery within budget.

2) Channel orchestration & content

• Architect multi‑faceted channel plans (events, PR, paid/owned digital, social, email, site, sales enablement) tailored to priority buyers (CEO, CFO, COO; CTO/CIO; Director+ in coordinating functions).
• Partners with content lead to developing articles, bylines, videos, win stories, and named case studies, ensuring sector relevance and ABM personalization.

3) ABM strategy & planning

• Translate sector priorities into named-account marketing plans for O&G&C and P&U, defining objectives, audiences, and success measures per account.
• Build ABM plays that address O&G&C buyers’ pain points (operations, capital optimization, growth paths) and P&U imperatives (reliability, regulatory/customer expectations, back-office optimization, capital allocation), integrating global assets with regional/account insights.

4) Measurement & insight

• Set objectives and instrument campaigns for cross‑channel performance reporting, providing actionable insights to optimize impact and show BMC value.
• Maintain dashboards and contribute to analytics methodology in collaboration with BMC Analytics/Enablement.

5) Stakeholder management & ways of working

• Coordinate effectively with sector boards, account teams, PR, digital, alliances, and pursuits demonstrating strong executive presence and communication skills, while managing governance for programs across competing priorities. 

6) Budget discipline & process excellence

• Apply project management methodologies (agile/hybrid) and portfolio discipline (demand/capacity/benefits tracking) to deliver more impact with less—simplifying processes, standardizing templates, and automating reporting where possible.

Skills and attributes for success

• Activation leadership: Strong production skills; calm under pressure; relentless on logistics, quality, and stakeholder readiness.
• Channel orchestration: Ability to craft multi‑channel, multi‑moment programs that integrate events, content, PR, and digital.
• ABM expertise: Experience building plays for named accounts, buyer journey mapping, and sales alignment.
• Scrappiness & bias to action: Comfort operating with constrained budgets; creative problem‑solving to maximize reach and quality.
• Insight‑led: Fluency with campaign analytics and performance dashboards; turns data into recommendations.
• Stakeholder savvy: Excellent communication with senior leaders and account teams; builds trust through crisp planning and delivery.
• Process rigor: Organized, detail‑oriented, and adept at project/portfolio tools and methods.

Ideally, we look for

• 5–7 years in B2B marketing, with direct ABM experience supporting complex services or solutions.
• Demonstrated experience in large event/activation management and multi‑channel program delivery.
• Familiarity with energy sector dynamics (O&G&C and P&U) or adjacent industrials; ability to quickly absorb sector issues and buyer pain points.
• Proficiency with marketing automation, analytics dashboards, and collaboration tools used within BMC.
• Experience supporting development of thought leadership and content and contributing to digital marketing campaigns.
• Strong writing, briefing, and stakeholder communication skills.