Industrials Marketing Associate Director

Industrials Marketing Associate Director

The opportunity

The Industrials Marketing Associate Director provides end-to-end leadership of the Industrials marketing program, ensuring strategic alignment across all resources, leads, and budget. This role oversees the program holistically to drive impact and efficiency, while maintaining accountability for its strategic direction and execution.  As a key member of the Industrials & Energy (I&E) marketing leadership team, this position plays a pivotal role in elevating Industrials sector themes into the cohesive I&E marketing programming and narrative, ensuring that sector-specific initiatives integrate seamlessly into broader organizational messaging. The ideal candidate combines deep sector expertise with advanced marketing technology skills to deliver innovative, data-driven strategies that amplify Industrials’ contribution to the overall I&E platform.

Key responsibilities

• Own the Industrials marketing program holistically, including strategic planning, resource management, lead generation, and budget oversight to ensure alignment with business priorities.
• Lead and develop sector marketing strategists and specialists, fostering alignment with Industrials sector goals and broader I&E messaging.
• Oversee creation and execution of multi-channel marketing programs tailored to Industrials, Industrial Products, and Aerospace, Defense & Mobility.
• Champion the use of AI technology, GEO, and advanced marketing techniques for maximum impact.
• Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts.
• Develop thought leadership and marketing collateral, working with subject matter experts and leveraging multiple formats and channels.
• Integrate Industrials themes into the cohesive I&E messaging platform, ensuring consistency and strategic alignment across all communications.
• Measure, assess, and report on marketing program effectiveness, using data-driven insights to optimize future strategies.
• Foster a culture of creativity, innovation, and continuous improvement within the marketing team.
• Build and maintain relationships with senior management and diverse stakeholders across the organization.

Skills and attributes for success

• Interpret complex business challenges within the Industrials sectors and translate them into actionable marketing strategies and messaging for the I&E platform.
• Make independent decisions regarding campaign direction, resource allocation, and team development, while maintaining active dialogue with stakeholders.
• Recommend new technologies, platforms, and practices to enhance marketing effectiveness.

To qualify for the role, you must have

• Proven success in a large, global, and highly matrixed enterprise—ideally within the Industrials, professional, or financial services industries.
• Deep understanding of Industrials, Industrial Products, and Aerospace, Defense & Mobility sector issues, buyer pain points, and solutions.
• Expertise in account-based marketing and creative campaign development.
• Advanced proficiency in AI-driven marketing, GEO, and emerging marketing technologies.
• Strong leadership and management skills, with experience developing and coaching teams.
• Excellent project management and multitasking abilities.
• Outstanding written and verbal communication skills, with the ability to translate complex technical concepts into compelling marketing messages.
• Ability to influence without authority and produce results across diverse teams.
• Commitment to internal reporting requirements and risk management protocols.

• Lead a geographically dispersed team of sector strategists and marketing specialists.
• Responsible for team development, performance management, and fostering a collaborative, innovative environment.

 Ideally, you’ll also have

• Occasional overtime and extended hours may be required, especially during major campaign launches or industry events.
• Some travel may be necessary to support sector initiatives and team collaboration.

• Education: Bachelor’s degree in marketing, communications, or related field; MBA preferred.
• Experience: Minimum 8-10 years in marketing and communications, with significant experience in Industrials sectors and/or professional services.
• Certifications: Relevant marketing or AI certifications are a plus.