Americas Alliances, Assistant Director

Americas Alliances, Assistant Director – Brand & Marketing

Position summary:

Alliances and Ecosystems are at the heart of innovation for EY and enable us to achieve our All In and Alliances Hypergrowth growth ambitions- in particular, they accelerate EY clients’ issue-driven innovation and digital transformation. This role is responsible for building and implementing cross-service line and cross-sector strategies to enhance market eminence and drive demand generation across a growing portfolio of alliance partners.

In highly agile fashion, this marketing manager will develop collaborative relationships across the BMC organization as well as with subject matter experts and relevant client-serving professionals. This individual will also provide direction, guidance and mentorship to alliances team members in driving bespoke, integrated awareness and lead generation campaigns which build the EY brand, advance the commercial value of our alliance relationships, and ensure synergistic alignment between global and US activities across service lines, sectors, g2m teams, and other BMC programs.

Essential functions of the job:

• Design and execute an integrated Americas Alliance Brand & Marketing strategic plan in alignment with firm priorities, Americas Alliances hypergrowth ambitions, and evolving market opportunities
• Create moderate-to-complex marketing deliverables for the Americas Alliances team. These should inform and motivate various internal and external constituencies about Americas Alliances initiatives and offerings.
• Support the development, execution and measurement of cross-channel marketing campaigns to promote select partnership solutions. Tactics to include digital paid campaigns, webcasts, video, thought leadership, content marketing, SEM, SEO, events, presentations, email campaigns, internal newsletters, events, sponsorships, among others.
•  Enhance integration across BMC including industry, service lines, regions and other programs to enhance coordination

Analytical/decision-making responsibilities:

• Work with senior leaders and Alliance partners to develop plans to effectively communicate strategic objectives and initiatives.
• Create, develop and manage the project scope and schedule for multiple simple-to-mid-level post-campaign reports, driving data-based insights and spend decisions.

Knowledge and skill requirements:

• Marketing, digital marketing, social marketing, demand generation, thought leadership, video development, content marketing, event marketing

Supervision responsibilities:

• Receives general direction
• Supervise staff and oversee the work of others, including internal and external creative agencies
• Critical to this role is the ability to collaborate with multiple stakeholders, drive consensus and action. This includes developing relationships with project stakeholders, market-facing teams and support resources. Collaborate with colleagues in the Alliances team, across Service Lines, Sectors and Regions in the Americas

Other requirements:

• Travel as needed and flex schedule to accommodate calls with stakeholders and team members across varying time zones

Education:

• Bachelor's degree or equivalent experience

Experience:

• 7+ years previous marketing experience successfully managing multiple complex projects. Alliance/partnership marketing experience preferred
• A thorough understanding of digital content development and delivery principles including social media, paid campaigns and website optimization
• Excellent written and verbal communication skills, including a proficiency in converting complex technical concepts into compelling market messages
• Experienced in B2B marketing, with substantial experience in professional services preferred

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.